Macy's Company Analysis
Macy’s IS Strategic Planning
Brief History
Macy’s was founded by Rowland Hussey Macy in 1858 in New York City. Macy's stores target the middle-to-higher-priced market, offering women's, men's, and children's clothing and accessories, housewares, home furnishings, and furniture. After its merger with Federated Department Stores, the company became the largest department store company, operating more than 850 department stores across the US. The company primarily operates in the US. Macy's is headquartered in Cincinnati, Ohio, and employs 166,000 people, including part-time employees.
The company recorded revenues of $25,003 million during the financial year ended January 2011, an increase of 6.4% over Fiscal Year 2010. The operating profit of the company was $1,894 million in FY2011, an increase of 78.2% over Fiscal Year 2010. The net profit was $847 million in Fiscal Year 2011 compared with $329 million in Fiscal Year 2010. (datamonitor.com)
According to the 2011 10-K, in 2010, 2009 and 2008, the following merchandise constituted the following percentages of sales:
2010 2009 2008
Feminine Accessories, Intimate Apparel, Shoes and Cosmetics 36% 36% 36%
Feminine Apparel 26% 26% 27%
Men’s and Children’s 23% 22% 22%
Home/Miscellaneous 15% 16% 15%
100% 100% 100%
Mission Statement
Our goal is to be a retailer with the ability to see opportunity on the horizon and have a clear path for capitalizing on it. To do so, we are moving faster than ever before, employing more technology and concentrating our resources on those elements most important to our core customers.
Strategic Direction
In 2008, Macy’s launched a new campaign called My Macy’s. With the implementation of this campaign, the organizational structure shifted from an operating division model to a more centralized organization nationwide. The new structure has been successful in helping Macy’s to streamline operations and management into more efficient processes,
Brief History
Macy’s was founded by Rowland Hussey Macy in 1858 in New York City. Macy's stores target the middle-to-higher-priced market, offering women's, men's, and children's clothing and accessories, housewares, home furnishings, and furniture. After its merger with Federated Department Stores, the company became the largest department store company, operating more than 850 department stores across the US. The company primarily operates in the US. Macy's is headquartered in Cincinnati, Ohio, and employs 166,000 people, including part-time employees.
The company recorded revenues of $25,003 million during the financial year ended January 2011, an increase of 6.4% over Fiscal Year 2010. The operating profit of the company was $1,894 million in FY2011, an increase of 78.2% over Fiscal Year 2010. The net profit was $847 million in Fiscal Year 2011 compared with $329 million in Fiscal Year 2010. (datamonitor.com)
According to the 2011 10-K, in 2010, 2009 and 2008, the following merchandise constituted the following percentages of sales:
2010 2009 2008
Feminine Accessories, Intimate Apparel, Shoes and Cosmetics 36% 36% 36%
Feminine Apparel 26% 26% 27%
Men’s and Children’s 23% 22% 22%
Home/Miscellaneous 15% 16% 15%
100% 100% 100%
Mission Statement
Our goal is to be a retailer with the ability to see opportunity on the horizon and have a clear path for capitalizing on it. To do so, we are moving faster than ever before, employing more technology and concentrating our resources on those elements most important to our core customers.
Strategic Direction
In 2008, Macy’s launched a new campaign called My Macy’s. With the implementation of this campaign, the organizational structure shifted from an operating division model to a more centralized organization nationwide. The new structure has been successful in helping Macy’s to streamline operations and management into more efficient processes,
Cited: http://www.macysdiversityleadership.com/holistic_plan/default.aspx www.Macys.com www.datamonitor.com http://www.macysinc.com/pressroom/annualreport/ http://www.macysinc.com/aboutus/annualreport/Archives.aspx www.Macysinc.com http://www.employeeconnection.net/ www.hoovers.com http://www.yousigma.com/comparativeanalysis/macys.html www.indeed.com