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Maggi Marketing Strategies

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Maggi Marketing Strategies
MARKETING STRATGIES OF MAGGI
Index
1. Nestle company profile. 2. Nestles product list. 3. Core of Nestle Business. 4. Vision Statement. 5. Mission Statement. 6. Objective of Nestle. 7. Why selected Maggi? 8. Maggi in India. 9. Need recognition of Indian Consumer. 10. Marketing mix. 11. Tag lines. 12. Segmentation, Targeting, Positioning Analysis. 13. Competitors of Maggi. 14. Market share. 15. Ingredient for Maggi 2 minute noodle cake. 16. How Maggi is packed. 17. SWOT Analysis. 18. Market Penetration Strategies of Maggi Noodles. 19. Brand recall and Future trends. 20. Bibliography.

Nestle company profile * Nestle is a Swiss company founded in 1866 by Henri Nestle. * Nestle market its products in 130 countries across the world. * Nestle sells over a billion products every day. * Nestle put the nutrition as the core of their business, Nestle main focus is on health and wellness. The main consideration of Nestle is Good Food, Good Life to all consumers.

Nestles product list 1.1. Nestle milk maid 1.2. Maggi pickup 1.3. Maggi pizza maze 1.4. Maggi sauces 1.5. Nestle munch 1.6. Nestle Milo 1.7. Nestle ice tea

Core of Nestle Business * Good Food, Good Life * Food and beverages plays a important role in people’s life- not only because of enjoyment and social pleasure of eating together, but more in more terms of personal health and nutrition. * Nestle is committed to provide their customer, consistent quality, safety as well as value for money and convenience. * Great taste is the fundamental of their products and consumer appreciation of good food. * Priority on nutrition, health and wellness.

Objective of Nestle
Good to know Factual information on nutrition content
Good to remember Tips for healthy lifestyle, cooking and diet
Good to talk Consumers call to their consumer

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