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Mahindra Case Study

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Mahindra Case Study
IBS Hyderabad | Mahindra & Mahindra’s Global Diversification Strategies | A Business Strategy Case Study | | Group-9: | Het MavaniHarshit ShethJuhi KashyapJayeeta DuttaHemanta PoudyalHeena GoelKanishk Sharma | 12-Aug-13 |

This document is a synopsis of the full case study. |
Table of Contents 1. ABSTRACT 4 2. INDUSTRY ANALYSIS 5 GDP and the automotive industry 5 PESTEL framework of Indian automobile industry: 5 a) POLITICAL FACTORS 6 b) ECONOMIC FACTORS 6 c) SOCIOCULTURAL FACTORS 6 d) TECHNOLOGICAL FACTORS 6 e) ENVIRONMENTAL FACTORS 7 f) LEGAL FACTORS 7 3. COMPANY ANALYSIS (FIRM SPECIFIC) 8 VISION 8 STRATEGIC POSITIONING 8 BUSINESS STRATEGY 9 PORTER’S DIAMOND MODEL: MAHINDRA AND MAHINDRA LTD. 9 DETAILED EXPLANATION 10 4. MAJOR M&As AND JVs IN MAHINDRA & MAHINDRA 11 BASIC FRAMEWORK OF THE PROJECT OR CASE STUDY 11 MERGERS, ACQUISITIONS AND JOINT VENTURES OF M&M 12 1. Acquisition of Renault Ltd by M&M (2005-2010) 12 2. Acquisition of Stokes Group Ltd (2006) 13 3. Mahindra Kinetic Joint Venture (M&M’s foray into the two-wheeler segment) 14 4. Mahindra Reva Merger 15 5. Mahindra – Jiangling Motor Co, Joint Venture (Mahindra’s Entry into China) 16 6. Mahindra’s acquisition of GRD, Italy 16 7. Mahindra Navistar Merger 17 Roles of strategic cell of Mahindra & Mahindra 18 5. CONCLUSION 19

1. ABSTRACT

An Indian multinational automobile manufacturing company, Mahindra & Mahindra Limited (M&M), is one of the largest vehicle manufacturers in India in terms of production. Incorporated in 1945 as a steel trading company, it is today a US $16.2 billion multinational group with more than 155,000 employees in over 100 countries across the globe (Mahindra & Mahindra Ltd.). Over the years, is has diversified into many new businesses in by following a unique business model of creating empowered companies that enjoy the best of entrepreneurial
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