SWOT analysis basically entails identifying and outlining the organization’s strong attributes that are helpful to achieving the objectives(strengths); weak attributes of the organization that are harmful to achieving its objectives (weaknesses); external opportune conditions that are helpful to achieving the organization’s objectives (Opportunities); external conditions that are harmful to achieving the organizations objectives(threats). Basically the organization identifies and strategizes on how to use each strength, stop each weakness, exploit each opportunity and defend itself against each threat in order to maximally achieve their objectives.
General Motors Corporation is a global manufacturer, marketer, and distributor of cars, trucks, and parts. The company also engages in the provision of loans and other financial services, including consumer vehicle financing, dealership financing, residential mortgage services, personal and commercial insurance coverage, and more. With regard to the current case study General Motors (K) has various strengths, weaknesses, opportunities and threats as outlined below:-
Strengths • Large market share control- the vehicle manufacturing plant in Nairobi assembles a wide range of Isuzu trucks and buses. It is the largest manufacturer of commercial vehicles in the Eastern African region with more than fifteen models. General Motors Corp. (NYSE:GM), the world’s largest vehicle manufacturer, employs about 325,000 people globally. GM has been the global automotive sales dealer since 1931 and today has manufacturing operations in 32 countries and its vehicles are sold in 192 countries. In 2003 it sold nearly 8.6 million cars and trucks, about 15% of the global vehicle market • Quality certification and control- General Motors (K) is certified to ISO 9001:2008 (quality management system) and ISO 1400:2004(environment management system), the best known testimonials