Mahindra E20 Case analysis
Contents
I. Introduction
II. SWOT Analysis
III. Marketing Mix Strategy of Mahindra E20
IV. Market Share and Sales Analysis
V. Conclusion
Introduction:
Mahindra e20, previously called Reva NXR, it is an urban electric car hatchback, manufactured by Mahindra Reva Electric Vehicles. E20 is the successor of REVA G-Wiz successor and was developed by basing REVA’s technology. E20 was launched in India in March 2013 at a price range of Rs 6.5 lakh to Rs 8.5 lakh depending on the cities. E20 came with lithium ion batteries, per charge of this battery it is expected mileage of 100km range with max speed of 80-104kmph. E20 is a 4 seated hatch back category, exterior design concept was initiated in collaboration with DC design and design of production exterior and interior styling was done by Reva R&D and styling team. Mahindra came with a motto as “Earth’s Favorite Electric car company”. Their Marketing tag line is -
SWOT Analysis:
Strengths
Regenerative Braking: With the advanced Regenerative Braking System, energy gets back into the battery while you slow down or brake.
Colour Impregnated Body Panels: The E2O’s special ABS body panel formulation is colour impregnated and not painted. This reduces the pollution associated with painting and paint shops.
REVIVE Technology: The unique patented REVIVE® technology makes sure you keep going at all times. If you ever were to run low on charge, a simple call to our call center or activating Revive® through your smartphone app or infotainment system will remotely activate a reserve charge that will let you continue on your way.
Remote Operation: Our smartphone apps and SMS commands allow you to run a host of processed remotely, from switching on the air conditioner, running a diagnostics check, to lock/unlock your car. You can also receive SMS alerts if someone is trying to unlock the e2o without your knowledge
Sun2Car:
The car is capable of using the futuristic
I. Introduction
II. SWOT Analysis
III. Marketing Mix Strategy of Mahindra E20
IV. Market Share and Sales Analysis
V. Conclusion
Introduction:
Mahindra e20, previously called Reva NXR, it is an urban electric car hatchback, manufactured by Mahindra Reva Electric Vehicles. E20 is the successor of REVA G-Wiz successor and was developed by basing REVA’s technology. E20 was launched in India in March 2013 at a price range of Rs 6.5 lakh to Rs 8.5 lakh depending on the cities. E20 came with lithium ion batteries, per charge of this battery it is expected mileage of 100km range with max speed of 80-104kmph. E20 is a 4 seated hatch back category, exterior design concept was initiated in collaboration with DC design and design of production exterior and interior styling was done by Reva R&D and styling team. Mahindra came with a motto as “Earth’s Favorite Electric car company”. Their Marketing tag line is -
SWOT Analysis:
Strengths
Regenerative Braking: With the advanced Regenerative Braking System, energy gets back into the battery while you slow down or brake.
Colour Impregnated Body Panels: The E2O’s special ABS body panel formulation is colour impregnated and not painted. This reduces the pollution associated with painting and paint shops.
REVIVE Technology: The unique patented REVIVE® technology makes sure you keep going at all times. If you ever were to run low on charge, a simple call to our call center or activating Revive® through your smartphone app or infotainment system will remotely activate a reserve charge that will let you continue on your way.
Remote Operation: Our smartphone apps and SMS commands allow you to run a host of processed remotely, from switching on the air conditioner, running a diagnostics check, to lock/unlock your car. You can also receive SMS alerts if someone is trying to unlock the e2o without your knowledge
Sun2Car:
The car is capable of using the futuristic
References: http://www.mahindrae2o.com/pdf/e2oFutureofMobilityBrochure.pdf http://en.wikipedia.org/wiki/Mahindra_E20 http://industryoutlook.cmie.com/kommon/