Major Industries
1. Coca-Cola
Brief History
The Coca Cola beverage invented by pharmacist John Stith Pemberton in 1886. The formula and brand was bought in 1889 by Asa Candler who incorporated the Coca Cola company in 1892. In 1916, the company began manufacturing its famous bottle, which remains signature shape of Coca Cola today. In 1928, Robert Woodruff, whom were the company's president at that time, led the expansion of Coca Cola overseas when introduced the Coca Cola to the Olympic games for the first time. In the 1960s the company decided to expand with new flavors- Fanta, Sprite and Fresca, In addition it acquired the Minute Maid company, adding an entirely new line of business juices to the company. The 1980s, a time of much change and innovation at the company. The introduction of Diet Coke, which become the top law-calorie drint in the world. The company's presence worldwide was growing rapidly and year after year Coca Cola found a home in more and more places in the world. As for today, Coca Cola has grown to be the world's most ubiquitous brand, with more than 1.4 billion beverage servings sold each day.
Trends and Weaknesses
Declining demand for Carbonated Soft Drinks
Demand for carbonated soft drinks (CSD) has been negatively affected from the concerns of the growing health, nutrition and obesity concerns of today’s population. CSD have dropped from 60% to 35% of the total US beverage volume. CSD companies have also been under a lot of heat because of public policy challenges regarding the sales of soft drinks in grade schools. Recent trends have led to a change from CSD to diet beverages, sports drinks, and flavored water.
Increasing Commodity Costs
COKE faces a risk from increasing price movements for commodities that are required in for its operations. Changes in the prices of these raw materials will pass onto the customers if the company wishes to remain profitable. This change and potential increase in price of products could potentially result in a
Brief History
The Coca Cola beverage invented by pharmacist John Stith Pemberton in 1886. The formula and brand was bought in 1889 by Asa Candler who incorporated the Coca Cola company in 1892. In 1916, the company began manufacturing its famous bottle, which remains signature shape of Coca Cola today. In 1928, Robert Woodruff, whom were the company's president at that time, led the expansion of Coca Cola overseas when introduced the Coca Cola to the Olympic games for the first time. In the 1960s the company decided to expand with new flavors- Fanta, Sprite and Fresca, In addition it acquired the Minute Maid company, adding an entirely new line of business juices to the company. The 1980s, a time of much change and innovation at the company. The introduction of Diet Coke, which become the top law-calorie drint in the world. The company's presence worldwide was growing rapidly and year after year Coca Cola found a home in more and more places in the world. As for today, Coca Cola has grown to be the world's most ubiquitous brand, with more than 1.4 billion beverage servings sold each day.
Trends and Weaknesses
Declining demand for Carbonated Soft Drinks
Demand for carbonated soft drinks (CSD) has been negatively affected from the concerns of the growing health, nutrition and obesity concerns of today’s population. CSD have dropped from 60% to 35% of the total US beverage volume. CSD companies have also been under a lot of heat because of public policy challenges regarding the sales of soft drinks in grade schools. Recent trends have led to a change from CSD to diet beverages, sports drinks, and flavored water.
Increasing Commodity Costs
COKE faces a risk from increasing price movements for commodities that are required in for its operations. Changes in the prices of these raw materials will pass onto the customers if the company wishes to remain profitable. This change and potential increase in price of products could potentially result in a