Maketing Report of Chanel
Introduction
Chanel started its business in Paris in 1909 and opened outlets in different countries for example, opened a boutique in 1913 in France, and it becomes one of the largest fashion brands in the world. It has produced clothing, footwear, handbags, cosmetics, fragrances and jewelries1 which are shopping goods. The characteristic of Chanel’s products are audacious, perfectionist, unique, passionate and visionary2. Chanel has won few FiFi awards which is a popular award in fragrance market between 1973 and 2006. Although Chanel is a well-known brand in the fashion market in the world; it still has some strong competitors to compete with it for example, Escada and Anna Sui.
Chanel N°5 is the earliest, the most successful and representative product of Chanel. This is because “With its links to Andy Warhol and Marilyn Monroe, its Ylang-Ylang from the Comoros and its Grasse Jasmine, N°5 remains the greatest and best known perfume in the world. This timeless classic, both contemporary and unusual, remains the absolute benchmark of feminine fragrances, entrancing, elegant and always modern. 3” N°5 has different smell at different stages: • Top notes: Neroli from Grasse, Ylang-Ylang from the Comoros, Aldehydes. • Middle notes: Grasse Jasmine, May Rose. • Base notes: Sandalwood note, Vetiver from Réunion, Vanilla from Réunion.
Nowadays, N°5 still very popular in the world because of it stills the top seller in Europe5 and won FiFi award in 2003 and 2005.
Competitive analysis
By using the SWOT analysis, we will compare the strength and weaknesses of Chanel with the other two brands (Escada and Anna Sui).
Chanel :
Strength: Chanel has long resigned as one of the world’s most prestigious brands. Unlike Escada and Anna Sui, it has never fallen out of style. Inevitably much of the credits go to the Chanel’s personal, ground-breaking originality for more than 87 years. The main factors that leads the brand to success over these years is not its apparel
Chanel started its business in Paris in 1909 and opened outlets in different countries for example, opened a boutique in 1913 in France, and it becomes one of the largest fashion brands in the world. It has produced clothing, footwear, handbags, cosmetics, fragrances and jewelries1 which are shopping goods. The characteristic of Chanel’s products are audacious, perfectionist, unique, passionate and visionary2. Chanel has won few FiFi awards which is a popular award in fragrance market between 1973 and 2006. Although Chanel is a well-known brand in the fashion market in the world; it still has some strong competitors to compete with it for example, Escada and Anna Sui.
Chanel N°5 is the earliest, the most successful and representative product of Chanel. This is because “With its links to Andy Warhol and Marilyn Monroe, its Ylang-Ylang from the Comoros and its Grasse Jasmine, N°5 remains the greatest and best known perfume in the world. This timeless classic, both contemporary and unusual, remains the absolute benchmark of feminine fragrances, entrancing, elegant and always modern. 3” N°5 has different smell at different stages: • Top notes: Neroli from Grasse, Ylang-Ylang from the Comoros, Aldehydes. • Middle notes: Grasse Jasmine, May Rose. • Base notes: Sandalwood note, Vetiver from Réunion, Vanilla from Réunion.
Nowadays, N°5 still very popular in the world because of it stills the top seller in Europe5 and won FiFi award in 2003 and 2005.
Competitive analysis
By using the SWOT analysis, we will compare the strength and weaknesses of Chanel with the other two brands (Escada and Anna Sui).
Chanel :
Strength: Chanel has long resigned as one of the world’s most prestigious brands. Unlike Escada and Anna Sui, it has never fallen out of style. Inevitably much of the credits go to the Chanel’s personal, ground-breaking originality for more than 87 years. The main factors that leads the brand to success over these years is not its apparel