Management
History Of Panera Bread
History of Panera Bread
Panera Bread has built its whole marketing strategy around targeting a serious type of customer. Founded in 1993 by A.B. Pain in Saint Louis, Panera Bread has over 1,230 Panera Bread bakery-cafés in 40 states and 17 manufacturing plants to support the bakery cafes to date. Their mission is to appeal to the consumer who enjoys a rich in favor, made fresh when ordered type of meal. Panera Bread bakery-cafes showcase the art and craft of bread making, helping customers truly appreciate and enjoy a great loaf of bread by studying its crust, crumb and craft. Panera Bread understands that great bread makes great meals, from made-to-order sandwiches to tossed-to-order salads and soup served in bread bowls; delivered in the same time as a fast food restaurant. Panera Bread focuses on the individuals who take pleasure in a more peaceful dinning experience. This has made them very successful, and has developed a loyal following of customers. What I believe makes Panera Bread fall short competition with other fast food restaurant is their lack of advertising. Panera Bread only wants to attach a certain type of customers because of this; they cannot market themselves like Mac Donald’s or KFC. Those types of food establishment appeal to all consumers. Their meals range from non-meat items to meat lovers choices. They also target a wider age range of customers. Mac Donald’s has play pens for toddlers and Hardees’s offers a coffee club for their elders consumers, so they can enjoy a cup of coffee for 10 cents while they choose from the various breakfast selection. Panera Bread lacks this appeal when concerning the large marketing scale that other fast food restaurants offer. Panera Bread has a devoted customer following as reported by The Wall Street Journal, Panera Bread scored the highest level of customer loyalty among quick-casual restaurants, according to research conducted by TNS Intersearch. Do to this there is
History of Panera Bread
Panera Bread has built its whole marketing strategy around targeting a serious type of customer. Founded in 1993 by A.B. Pain in Saint Louis, Panera Bread has over 1,230 Panera Bread bakery-cafés in 40 states and 17 manufacturing plants to support the bakery cafes to date. Their mission is to appeal to the consumer who enjoys a rich in favor, made fresh when ordered type of meal. Panera Bread bakery-cafes showcase the art and craft of bread making, helping customers truly appreciate and enjoy a great loaf of bread by studying its crust, crumb and craft. Panera Bread understands that great bread makes great meals, from made-to-order sandwiches to tossed-to-order salads and soup served in bread bowls; delivered in the same time as a fast food restaurant. Panera Bread focuses on the individuals who take pleasure in a more peaceful dinning experience. This has made them very successful, and has developed a loyal following of customers. What I believe makes Panera Bread fall short competition with other fast food restaurant is their lack of advertising. Panera Bread only wants to attach a certain type of customers because of this; they cannot market themselves like Mac Donald’s or KFC. Those types of food establishment appeal to all consumers. Their meals range from non-meat items to meat lovers choices. They also target a wider age range of customers. Mac Donald’s has play pens for toddlers and Hardees’s offers a coffee club for their elders consumers, so they can enjoy a cup of coffee for 10 cents while they choose from the various breakfast selection. Panera Bread lacks this appeal when concerning the large marketing scale that other fast food restaurants offer. Panera Bread has a devoted customer following as reported by The Wall Street Journal, Panera Bread scored the highest level of customer loyalty among quick-casual restaurants, according to research conducted by TNS Intersearch. Do to this there is