Submitted to Md. RafiqAhmed
Lecturer, Shanto-Marium University of Creative Technology
Date of submission: 19-5-2013
Communication:
Communication means of exchanging information, thoughts, ideas, facts, opinions, wishes, attitudes between senders to receiver. The progression ends with the receiver’s feedback to the sender.
According to Emery and others:
“Communication is the art of transmitting information, ideas, and attitudes from one person to another.”
According to Elliot Jaquer:
“Communication is the sum of total directly and indirectly, consciously and unconsciously transmitted feelings, attitudes and wishes.”
Baskin and Aronoff defined, “Communication is the exchange of messages between people for the purpose of achieving common meanings.”
Business Communication:
Business Communication is a particular area of general communication. When communication occurs for business purpose between two or more parties is known as business communication.
According to Brennan, “Business communication is the expression, channeling, receiving and interchanging of ideas in commerce and industry.”
William Scott defined, “Organizational communication is a process which involves the transmission and accurate replication of ideas ensured by feedback for the purpose of eliciting actions which will accomplish organizational goals.”
Elements of Business Communication:
The success of business communication depends on some aspects or elements. The elements are discussed in below: * Two or more parties * Meaningful message * Business related information * Media / channel * Feedback
Classification of Communication
Communication:
1. Communication based on parties involved 2. Communication based on formality 3. Other types of Communication
1. Communication on parties