Index | 1. | Background of Japan Airlines | P.1 | 2. | Vision | P.1 | 3. | Mission | P.1 | 3.1 | Supplementary | P.1 | 4 | Targeted customers | P.2 | 5. | Flight routes & destinations | P.2 | 6. | Market strength | P.3 | 6.1 | Domestic Business | P.3 | 6.2 | International Business | P.4 | 7. | Pricing Strategy | P.5 | 8. | Market share | P.6 | 9. | Financial Statement | P.7 | 10. | Organization Structure | P.8 | 11. | Fleet bases, Fleet size, Aircraft types and numbers | P.9 | 12. | In-flight services, facilities, products | P.9 | 13. | Regulatory Requirement | P.10 | 14. | Business Risks | P.12 | 15. | Foreseeing Future | P.13 | 16. | Conclusion | P.13 |
1. Background
JAL was established in 1951 and became the national airline of Japan in 1953. After over three decades of service and expansion, the airline was fully privatized in 1987. In 2002, the airline merged with Japan Air System, Japan's third-largest airline and became the sixth largest airline in the world by passengers carried. Japan Airlines is currently an official sponsor of Japan Football Association, Japan national football team and Shimizu S-Pulse.
2. Vision “Pursue the material and intellectual growth of all our employees” “Deliver unparalleled service to our customers” “Increase corporate value and contribute to the betterment of society’’
Based on above statement of Japan Airlines, we have a conclusion that includes 3 ways which are growing of the employees, good services to customers and corporate social responsibility. Japan Airlines hopes to provide better services with high quality to its customers via expand the destinations, improve the cabin environment, and upgrade services such as J SOLUTIONS PHARMA and J Link. Also, Japan Airlines has some programs or actions to fulfill its targets of environment and society that included “Protecting the Earth’s Nature