Management
Case 1
McDonald’s:
Grilling Up an Empire
1. Describe some of the management challenges McDonald’s has likely faced in its expansion internationally.
McDonald’s has been a staple in the restaurant business for as long as most of us can remember. It has achieve around the globe, but not without overcoming a fair amount of challenges in its pursuit of the title “King of Fast Food”.
The basis for the entire business is ethical, truthful and dependable. It takes time to build reputation. McDonald’s has developed a successful strategy for operating their fast-food enterprise across the globe. This strategy has been one that is developed based on existing operation as well as the local cultures and customs that make each McDonald’s relevant to the international markets in which it operates. However, McDonald’s could not rely merely on its brand success and simply run their international locations.
They needed to attune their brand to the needs and wants of the local customers in each of the markets they had entered. Within this awareness about brands and brand development, McDonald’s faced a challenge that needed some serious considerations in order to insure its chances of success in international markets. Marketers need to be aware of the cultural and societal connotations the brand is taking on and the way these are changing or staying the same as norms of interacting are changing or staying the same as norms of interacting are changing or staying the same.
McDonald’s has embraced its international operations and the challenges that come as part of this expansion. It menus and brand offerings are catered to needs of the local customers. McDonald’s is up to the challenge of meeting the local desires of its international operations, and it is not afraid to try some very unique approaches to its product offerings.
2. What types of managerial levels do you think exist within the McDonald’s corporation? How would
McDonald’s:
Grilling Up an Empire
1. Describe some of the management challenges McDonald’s has likely faced in its expansion internationally.
McDonald’s has been a staple in the restaurant business for as long as most of us can remember. It has achieve around the globe, but not without overcoming a fair amount of challenges in its pursuit of the title “King of Fast Food”.
The basis for the entire business is ethical, truthful and dependable. It takes time to build reputation. McDonald’s has developed a successful strategy for operating their fast-food enterprise across the globe. This strategy has been one that is developed based on existing operation as well as the local cultures and customs that make each McDonald’s relevant to the international markets in which it operates. However, McDonald’s could not rely merely on its brand success and simply run their international locations.
They needed to attune their brand to the needs and wants of the local customers in each of the markets they had entered. Within this awareness about brands and brand development, McDonald’s faced a challenge that needed some serious considerations in order to insure its chances of success in international markets. Marketers need to be aware of the cultural and societal connotations the brand is taking on and the way these are changing or staying the same as norms of interacting are changing or staying the same as norms of interacting are changing or staying the same.
McDonald’s has embraced its international operations and the challenges that come as part of this expansion. It menus and brand offerings are catered to needs of the local customers. McDonald’s is up to the challenge of meeting the local desires of its international operations, and it is not afraid to try some very unique approaches to its product offerings.
2. What types of managerial levels do you think exist within the McDonald’s corporation? How would
References: Facella, P.(2009). Everything I Know About Business I Learned At McDonald 's. McGraw-Hill. P.141-176. Kroc, R. (1977). Grinding It Out: The Making Of McDonald 's. St. Martin 's Paperbacks Case 13