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Management
1. The issues that Bert and John might to deal with are

Leadership. Being the top managers, Bert and John must know their power to control and manage the business as best as they could. They might be overwhelmed by the number of employees in their company who in majority are their friends.
Bad Communication. Effective communication happens when all of the people included in the company regardless of their position will discuss freely their opinions and say over matters. It is sometimes inevitable to some employees who does not know Bert and John personally to become inferior and feel small than to those who can approach them easily.
Poor hiring. They might encounter this issue since companies have limited positions available. It was mentioned that they hire people who also have an optimistic side besides of having skills and competence. A large number of people has this trait. They might have a hard time choosing the right ones.
Failing to disseminate information equally. Life is Good is a very large company. This means they have enormous number of employees. Information is essential to everyone but sometimes, it is hard to distribute them. Information might be only directed to primary users not to secondary users.
The most important function is controlling. This ensures that all other functions of the government is working properly. Controlling helps the company to ensure all products produced by employees meets the standards of the people. Bert and John might address all of the issues they face by identifying those and implementing needed remedy for a smooth operation.

2. Bert and John’s managerial style includes their motto. They believe that their employees must feel part of their company too. Doing what they feel like increases the likelihood of lasting relationship between their employees. In this sense, they will operate efficiently. This approach will not certainly apply to other companies since others must maintain the leader and follower

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