Preview

Management and Negotiating Conflict Style

Satisfactory Essays
Open Document
Open Document
625 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Management and Negotiating Conflict Style
Alexa Munger
November 16, 2014
Netflix

1. Hastings had a reputation of being hard headed, and not being able to take criticism. He used the autocratic style to push for his ways of doing things. They said he would sometimes embarrass employees, and roll his eyes at them. And when they had an idea he might call their ideas “dumb ideas”. He was so bad at this he actually established the nickname “Animal”. Hastings was young when he developed Pure Software, after establishing it he realized he didn’t like the man he had become or the business he had created. He sold Pure for $750 million and changed his ways when he moved on to his new company Netflix. At Netflix Hastings was a new man; he changed his use of communications in sending and receiving messages in many ways. At Netflix, Hastings was much more kind and open to new ideas. He changed his way of talking to employees and you can tell by the rise in stock and Hastings being named Businessperson of the year in 2010.
2. He changed his use of feedback by listening to his employees and thier ideas, and when he didn’t understand he would say, “ help me understand your idea, tell me why this will work.” Instead of just rolling his eyes and acting high and mighty like he did and his previous company Pure.
3. Hastings coaching style at Pure was poor; he wanted to change that when he created Netflix. He defiantly improved his coaching guidelines in the following ways; He started giving praise and recognition, not criticizing, and giving specific and descriptive feedback.
4. I feel Hastings used two different styles one at Pure and one at Netflix. I feel the style he used at Pure was more of a Forcing Conflict style. When I read the case I got the impression that Hastings didn’t care what his Pure employees thought about him it was more of a I win you Lose attitude which is what the Forcing Conflict Style is all about. With Netflix on the other hand I feel like he went for more of the Negotiating Conflict Style

You May Also Find These Documents Helpful

  • Powerful Essays

    Bus 800 Netflicks

    • 3279 Words
    • 14 Pages

    After a thorough analysis of Netflix’s business model including its competitive analysis, SWOT analysis and financial analysis, the three main issues have been identified. The issues include, the intense competition in the home entertainment industry, the suppliers’ bargaining power and the effect of movie-pirating.…

    • 3279 Words
    • 14 Pages
    Powerful Essays
  • Satisfactory Essays

    Conflict can occur in many situations in the workplace such as, when there is an organisational change or, when people’s personalities clash. When there is a personality conflict between colleagues these issues should be looked at from the other person’s point of view to try and understand them and determine what may cause someone to act this way; you can also look at how others interact with them to gain knowledge and understanding of others, most importantly the conflict should be resolved quickly before it becomes out of control. When two people clash due to issues it is usually easier to handle as the situation can be looked at logically with compromise…

    • 279 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Netflix Case Analysis

    • 3125 Words
    • 13 Pages

    Netflix was founded in 1997 by Reed Hastings, founder and CEO. Prior to this, Hastings founded Pure Software in 1991 and led several acquisitions that allowed Pure Software to become one of the top 50 largest software companies in the world. In 1999, Hastings launched the online subscription service and led Netflix to a subscriber base of over 1 million in just three and a half years, something that took AOL six years to accomplish. Netflix’s business strategy was quite simple, because they had pioneered the online DVD rental industry when DVDs were rare and had developed a strong lead of customers, revenue, and brand recognition. In response to its ever growing competition, in June of 2003, Netflix won a patent that covered much of its business model and could be used to help stifle future competition or at least demand licensing fees for the service. Additionally, according to Mike Schuh of Foundation Capital, one of Netflix’s earliest financial backers, the barriers to entry in the online DVD rental market were very low, but the barriers to profitability were very high. Lastly, Netflix faced a greater challenge, in that the likelihood that DVDs would soon no longer be the medium of choice.…

    • 3125 Words
    • 13 Pages
    Powerful Essays
  • Powerful Essays

    Netflix Stock Evaluation

    • 2824 Words
    • 12 Pages

    In August of 1997, Reed Hastings (CEO) began the initial steps to make Netflix a success. Hastings incorporated Netflix on the idea of a conventional rental business with online services. Netflix’s internet store opened in April 1998, but did not offer the subscription option until September of 1999. The speedy growth of Hastings’s Netflix can be linked to two things: relationships and marketing ploys. The critical relationships with home theater and DVD player manufactures such as Sony, Toshiba, Pioneer, and Panasonic served as a foundation for success. Similarly, marketing ploys built a strong brand association with the consumer base. Netflix made a monumental move for their company in December 1999 by eliminating due dates, late fees, and shipping fees. Two years later in, on May 22nd, 2002, the initial public offering for $15 a share at 5.5 million, was made.…

    • 2824 Words
    • 12 Pages
    Powerful Essays
  • Better Essays

    In my current job role I have experienced a conflict situation first hand. The company went through a redundancy process due to a reduction in demand for our products because of the recession.…

    • 997 Words
    • 4 Pages
    Better Essays
  • Powerful Essays

    Netflix Strategic Management

    • 7010 Words
    • 29 Pages

    At the center of everything, Netflix related is Reed Hastings, the Co-Founder, and CEO. Prior to Netflix, Reed founded one of the 50 largest software companies, Pure Software. Reed has additionally served on the California State Board of Education from 2000 to…

    • 7010 Words
    • 29 Pages
    Powerful Essays
  • Good Essays

    Netflix Case Study

    • 8860 Words
    • 36 Pages

    Reed Hastings has already been a success for beginning new companies. He first made a name for himself by going public with Pure Software in 1995 (netflix.com/PressRoom). After the development of this company he began to acquire several other companies and made Pure Software one of the 50 largest public software companies in the world by 1997; this until they sold to Rational Software in 1997. From there Hastings moved on to other projects.…

    • 8860 Words
    • 36 Pages
    Good Essays
  • Good Essays

    1. Netflix’s current business model is that of a video- streaming company as well as a subscription DVD rental company. The two divisions are now their own entities and today the company’s focus is heavier on the digital side of things. They even discouraged new users from joining the DVD subscription and instead shift their focus on online streaming content from smartphones, TVs, and their tablets. The DVD rental has its own domain now, with the main website having no mention of DVD at all. Netflix has also since gone public, with soaring profit and growth. They enjoyed competitive advantage from their size and scale, providing limitless selection of titles and extensive shipping coverage throughout the States. They keep their customers happy by maintaining their brand loyalty, leveraging their big pool of user…

    • 671 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Renting and Price

    • 1020 Words
    • 5 Pages

    The pertinent facts in this case study are that in 1997, Reed Hastings and Marc Randalph co-founded Netflix. Hastings was upset due to late fee’s he received when he went to return movies that he had rented six weeks earlier. At first, when Hastings came up with the idea, VHS tapes were used for rental, so the cost to ship VHS tapes was too expensive. Then one of Hastings friends advised him of the new DVD technology. With the new DVD technology, Hastings packages the DVD’s in a single envelope and shipped it to himself to see if the DVD would be damaged. When he received the DVD and found that it was undamaged, he began to create mail-order movie rental business.…

    • 1020 Words
    • 5 Pages
    Good Essays
  • Good Essays

    How Did Netflix Fail

    • 1032 Words
    • 5 Pages

    It seems Netflix’s launch with Qwikster is being considered one the worst launch since the “New Coke”. In the article published on the website Mashable.com, “Qwikster From Netflix: The Worst Product Launch Since New Coke” examines the company’s launch of their merge, which also exemplifies where the company has made mistakes as far as communication goes. “The reaction was immediate, and almost uniformly negative. Nearly 10,000 commenters had piled on Hastings's blog entry by midday Monday. "With actions like this, it is only a matter of time before you become the next MySpace," said one. "Your arrogance is so thick it's palpable," wrote a "former Netflix evangelist." A former Coca-Cola employee, Mary Louise McCoy, compared the launch of Qwikster to the disastrous 1985 launch of New Coke she experienced from the inside. "Hubris has brought down many a company," she added. "You are going to lose thousands more members, including myself." Several of Mashable's commenters said they had to double check that it wasn't April Fools' Day.” It is clear that Netflix has some marketing strategies to work on. This isn’t acceptable, as I believe that the company isn’t putting their 100% effort into getting the message…

    • 1032 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Blockbuster Essay

    • 1173 Words
    • 5 Pages

    But in spite of all these knowledge he was shrewd and failed to see that the Netflix merger though didn’t seem right in the beginning could lead the company to a greatest downfall. In the last 15 years, scientists and many of the industrialist have found out how these networks function and fate of the company could have been avoided (Greg, 2014).…

    • 1173 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    Cable Television Systems

    • 605 Words
    • 3 Pages

    3. What are the implications of Netflix’s new strategy for the cable television systems like Comcast and Time Warner?…

    • 605 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Netflix needed to take another step at expanding their business to stay ahead of its competition. Netflix began to produce original movies and television series. This risky buisness plan was to bring visibility to the site and pull in more subscribers. In 2013 Netflix premiered its multiple emmy winning political drama series, House of Cards. Being a Netflix original, only Netflix subscribers were able to watch this show that critics were raving about. This example and many more like it brought multitudes of users to Netflix. For even more exclusivity, Netflix made deals with major and minor production companies like Dreamworks, Sony animation, and Walt Disney Studios giving Netflix exclusive streaming rights for any and all movies from these and other companies. As Netflix jockeys with other online streaming services like HBO GO, Hulu, and Amazon instant video, it will continue to rebrand and make deals to stay one step ahead of its…

    • 1094 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Netflix Strategy

    • 27702 Words
    • 111 Pages

    Bibliography: Walker, Gordon. Modern Competitive Strategy. 2005 ed. New York: McGraw Hill-Irwin, 2005. Print. Wells, Jane. “Reed Hastings Pushes the Envelope With Netflix”. CNBC.com. 30 Jan. 2009. 17 Feb. 2010.…

    • 27702 Words
    • 111 Pages
    Powerful Essays
  • Satisfactory Essays

    * Announcement – the members did not like the way the CEO Reed Hastings announced the new plan of splitting the dvd rental business from the online streaming business and the increase in price. They thought it was harsh and the email did not clearly explain as to why they were increasing the price.The members were outraged at this and discussed about cancelling their Netflix subscription.Their customer base were not happy about their price increase.…

    • 426 Words
    • 2 Pages
    Satisfactory Essays

Related Topics