AC 1.1 - Explain the relevance of the communication cycle for effective communication in management
The success of any business depends on efficient and effective communication. It takes place among business entities, within organisation and between group of staff, owners and employees, service providers and customers and also between people within the organisation. Effective communication within the organisation is important to perform their role effectively and appropriately. Team members require communication skills, from listening and negotiation, to goal setting and assertiveness, and being able to use these skills in any situation.In today’s business climate communication is a means of support of every organisation. Effective communication is a vital component of organisation to accomplish its purpose, goals and objectives. Managers and leaders need strong communication skills for many reasons because it helps them to perform their jobs and responsibilities for the growth and success of the business. Communication is a process which involves individual’s participation in transmitting the information within the communication cycle. By understanding the steps in the communication process it leads to effective communication. For example, in our organisation effective internal communication is important in attending the employees and employers concerns. Exchanging of ideas, information, plans, decisions and proposals keeps everyone involved within the organisation and increases motivation to perform well, increases commitment and it also makes better relationships and understanding between managers and staff, colleagues and individual within the organisation and outside it.
There are a number of models of effective communication, however one of the most famous and widely referred to models is that of Shannon and Weaver. There original model which was developed in 1949 while working for the Bell Communication company was more linear and