Management Communication: Case Study 6-2
October 9, 2013
To: Ms. Dana Donnley, Director of Employee Communication
From: Mr. X, Employee Communication Manager
Subject: Suggestions to persuade employees to participate in the wellness program
I believe that we need to address three very important challenges in order to persuade all the employees to participate in our wellness program. First, making the employees understand that this program is entirely for their benefit, second, convincing them that the results of the physical will be entirely confidential and third, persuading the employee’s spouses also to participate in the program.
I believe that the following communication strategies can be useful.
Sending letters to each employee well before their birthday and persuade them by offering the wellness program as a birthday gift from the company to them and their spouse. This letter should include all the information about the program, why it is needed for the company; explain how the health reports will be entirely confidential and how it will benefit the employee as much as it benefits the company.
Meeting the employees personally or calling them to wish them on their birthday and requesting them to participate in the program might also work very well. You could persuade them by letting them know that you participate in the program every year and how you feel about it personally and also by highlighting that their colleagues in the same department or whom they are friends with have also participated in the program. This will make them feel safe about the program and will give us an opportunity to clear their doubts and gain their trust.
Quarterly meetings can be arranged with the employees whose birthday falls in that particular period to explain them about the program and increase their confidence level in the program.
Family day events that we organize yearly to meet and know about our employee’s family can be used as a platform to persuade their spouses to
To: Ms. Dana Donnley, Director of Employee Communication
From: Mr. X, Employee Communication Manager
Subject: Suggestions to persuade employees to participate in the wellness program
I believe that we need to address three very important challenges in order to persuade all the employees to participate in our wellness program. First, making the employees understand that this program is entirely for their benefit, second, convincing them that the results of the physical will be entirely confidential and third, persuading the employee’s spouses also to participate in the program.
I believe that the following communication strategies can be useful.
Sending letters to each employee well before their birthday and persuade them by offering the wellness program as a birthday gift from the company to them and their spouse. This letter should include all the information about the program, why it is needed for the company; explain how the health reports will be entirely confidential and how it will benefit the employee as much as it benefits the company.
Meeting the employees personally or calling them to wish them on their birthday and requesting them to participate in the program might also work very well. You could persuade them by letting them know that you participate in the program every year and how you feel about it personally and also by highlighting that their colleagues in the same department or whom they are friends with have also participated in the program. This will make them feel safe about the program and will give us an opportunity to clear their doubts and gain their trust.
Quarterly meetings can be arranged with the employees whose birthday falls in that particular period to explain them about the program and increase their confidence level in the program.
Family day events that we organize yearly to meet and know about our employee’s family can be used as a platform to persuade their spouses to