Management Communications Essay

CASE 5-3 Radio Shack Corporation: You’ve Got Mail! The turn of events in Radio Shack’s organization is undoubtedly overwhelming and somewhat harsh; however, much of the madness could’ve been avoided with the help of a communications consultant. This company obviously needed someone to oversee the newsletters or announcements going out to employees. With a communications consultant in toe, he or she could have formulated a better plan, making the turnaround plan clear to all employees. The results would’ve been more positive because employees would not have been confused about the layoffs. They would have known that, even though they have helped make the turnaround program possible, termination was still a part of it. Blame for such horrible miscommunication lies with the CEO, all of management, and the board of directors. I’m not exactly sure what type of action can be taken against them but I strongly advise that they take a class on how to develop a strategy memo. Not making the turnaround program easy to understand was Radio Shack’s first mistake, but by having a well drafted strategy memo employees would have seen both the good and bad coming on the horizon, instead of being blind-sighted. Furthermore, any of those blamed earlier could have decided on a different way of informing employees of their termination. If the CEO, team managers, or board of directors really believed in their company claim on their company website as their employees do, they would have realized that a face to face meeting is best in this situation. Unfortunately, Radio Shack has encountered some negative publicity due to their decision on how to relay delicate information. The next step is for the company to issue a statement apologizing to all who were affected by the insensitivity of the corporation. Next they should review its communications processes and make the necessary changes because at the moment their public claim involving their communication techniques don’t