Management in the New Global Economy
MANAGEMENT IN THE NEW GLOBAL ECONOMY:
THE CASE STUDY OF NATION MEDIA GROUP (NMG)
INTRODUCTION
This research paper is in response to your request for a case study of management in the new global economy, where global means beyond country borders. Taking the case of Nation Media Group (NMG) which is the largest media house in East and Central Africa, this paper outlines the steps that management of NMG has taken to expand its territorial operations and even stay strong in the rapidly changing global market and ever growing communications industry. Company Profile The company was founded by his Royal Highness Aga Khan IV in 1959. NMG is a Kenya-based company engaged in the publication, printing and distribution of newspapers, magazines, radios and television broadcasting and in the provision of electronic media and internet in Kenya, Uganda, Tanzania and Rwanda through its subsidiaries and associate companies. It broadcasting portfolio consists of NTV television station and Easy FM and KFM radio station. NMG magazine portfolio includes the distribution of business Daily, The East African. GOING GLOBAL The company was founded in Kenya by his Royal Highness Aga Khan IV in 1959. It started with Taifa Jumapili as its first product. In 1960, Sunday Nation and Daily Nation were launched and twentieth March the first issue of The Nation was released. Taifa Jumapili its first product was rebranded to Taifa Leo and this meant that it was to be a daily issue. Between 1961 and 1962 the company made its first attempt to go beyond country borders to Tanzania and Uganda but had to retrench in 1963 due to increasing cost. Nation Media Group made its first profits in March 1968 and in 1969 it managed to sell more copies than The East African Standard which at that time was the major media house. In 1977 Saturday Nation was launched. The East African Newspaper which receives unparalleled reading across East Africa and the Mwananchi paper in Tanzania were launched in
THE CASE STUDY OF NATION MEDIA GROUP (NMG)
INTRODUCTION
This research paper is in response to your request for a case study of management in the new global economy, where global means beyond country borders. Taking the case of Nation Media Group (NMG) which is the largest media house in East and Central Africa, this paper outlines the steps that management of NMG has taken to expand its territorial operations and even stay strong in the rapidly changing global market and ever growing communications industry. Company Profile The company was founded by his Royal Highness Aga Khan IV in 1959. NMG is a Kenya-based company engaged in the publication, printing and distribution of newspapers, magazines, radios and television broadcasting and in the provision of electronic media and internet in Kenya, Uganda, Tanzania and Rwanda through its subsidiaries and associate companies. It broadcasting portfolio consists of NTV television station and Easy FM and KFM radio station. NMG magazine portfolio includes the distribution of business Daily, The East African. GOING GLOBAL The company was founded in Kenya by his Royal Highness Aga Khan IV in 1959. It started with Taifa Jumapili as its first product. In 1960, Sunday Nation and Daily Nation were launched and twentieth March the first issue of The Nation was released. Taifa Jumapili its first product was rebranded to Taifa Leo and this meant that it was to be a daily issue. Between 1961 and 1962 the company made its first attempt to go beyond country borders to Tanzania and Uganda but had to retrench in 1963 due to increasing cost. Nation Media Group made its first profits in March 1968 and in 1969 it managed to sell more copies than The East African Standard which at that time was the major media house. In 1977 Saturday Nation was launched. The East African Newspaper which receives unparalleled reading across East Africa and the Mwananchi paper in Tanzania were launched in