Mega Environment, Task Environment and Structure Course Name: 2.102 Management principles
Student Name: Peng Zhao
ID Number: 20111648
Stream: A Tutor: Vandnak
Table of contents Table of contents - 1 - 1.0 Introduction - 3 - 2.0 Mega environment - 3 -
2.1 Technological element - 3 -
2.2 Economic element - 4-
2.3 Legal – political element - 4 -
2.4 Sociocultural / demographics element - 4 -
2.5 International element - 5 - 3.0 Task environment - 5 -
3.1 Customers and clients - 6 -
3.2 Competitors - 6 -
3.3 Suppliers - 6 -
3.4 Labor supply and the importance of managing diversity - 6 -
3.5 Government agencies - 7 - 4.0 Structure - 7 - 5.0 Conclusion - 8 - 6.0 Reference list - 9 -
1.0 Introduction
Air France was founded on 7 October, 1933. It is the French flag carrier headquartered in Tremblay-en-France. Air France is a subsidiary of the Air France-KLM Group, and it is founding member of the SkyTeam global airline alliance. Air France and KLM networks have been combined to form a perfectly complementary network. As of 2011 they are serves 230 destinations in 113 countries with Paris Charles de Gaulle as the center linking Europe and the rest of the world and also carried 75.6 million passengers in 2011. (Air France, 2012)
In this report, I will explain mega – environment and task environment in external environment, and the theory of Structure use Air France company as an as example.
2.0 Mega environment
The mega-environment is a segment of the external environment that reflects the broad conditions and trends in the societies within which an organization operates. There have five major elements: technical, economic, legal-political, demographics and global (Bartol, et al., 2011, p.72).
2.1 Technological element
Technological element reflects the current