LEARNING OUTCOMES After reading this chapter students will be able to: 1. Tell who managers are and where they work. 2. Define management. 3. Describe what managers do. 4. Explain why it‘s important to study management. 5. Describe the factors that are reshaping and redefining management. Opening Vignette – The Man Behind an African Megabrand SUMMARY Herman Mashaba, along with two business partners, founded the South African Black Like Me cosmetics brand in 1985. They manufactured the product at night and spent the daytime cold selling it. Because of Mashaba‘s selling skills and his good business sense, the brand experienced huge growth. Mashaba and his partners worked hard to organize their distribution network, grow their market share, gain customer confidence, and improve the product line. Teaching Tips: 1. What are some examples of good managers? Are they fair, good communicators, approachable, etc?
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Part I - Introduction
I. WHO ARE MANAGERS, AND WHERE DO THEY WORK? A. Introduction 1. Managers work in an organization. 2. An organization is a deliberate arrangement of people brought together to accomplish some specific purpose. a) Your college or university is an organization. B. What Three Common Characteristics Do All Organizations Share? 1. Every organization has a purpose and is made up of people who are grouped in some fashion. a) See Exhibit 1-1. b) This distinct purpose is typically expressed in terms of a goal or set of goals. 2. Second, purposes or goals can only be achieved through people. 3. Third, all organizations develop a systematic structure that defines and limits the behavior of its members. a) Developing structure may include creating rules and regulations, giving some members supervisory control, forming teams, etc. 4. The term organization refers to an entity that has a distinct purpose, has people or members, and has a systematic