Market Analysis of Wrist Watches
A MARKET STUDY ON WRIST WATCHES AMONG CUSTOMERS WITH REFERENCE TO TITAN WATCHES By THOMACHAN BABU (Reg. No. 35103315) A PROJECT REPORT Submitted to the Department of MASTER OF BUSINESS ADMINISTRATION in the FACULTY OF ENGINEERING & TECHNOLOGY in partial fulfillment of the requirement for the award of the degree of MASTER OF BUSINESS ADMINISTRATION IN SCHOOL OF MANAGEMENT S.R.M. ENGINEERING COLLEGE S.R.M. INSTITUTE OF SCIENCE AND TECHNOLOGY (DEEMED UNIVERSITY) MAY 2005
BONAFIED CERTIFICATE Certified that this project report titled “A MARKET STUDY ON WRIST WATCHES AMONG CUSTOMERS WITH REFERENCE TO TIAN WATCHES” is the bonafide work of THOMACHAN BAU (Reg. No. 35103315) who carried out the research under my supervision. Cerfified furher, that to the best of my knowledge the work report herein does not form part of any other project report or dissertation on the basis of which a degree or award was conferred on an earlier occasion on this or any other candidate.
Signature of Internal Guide
Signature of HOD
M.U. Subrahmanian
Dr. Jayashree Suresh
Signature of External Guide:
Name of External Guide:
ACKNOWLEDGEMENT
I wish to express my profound gratitude to Mr. B. Santhosh Jayakrishnan, Area Sales Manager of Titan Watches, Ernakulam, for allowing me to conduct this study in his esteemed organization and for his timely and valuable assistance during the period of my study. I gratefully acknowledge the help and guidance rendered by Mrs. Jayasree Suresh (Deen) (HOD) MBA, Dept. SRM School of Management Studies, Chennai. I am indebted to Mr. M.U. Subrahmanian, MBA faculty guide for his profound interest, guidance and encouragement in conducting this study. I sincerely acknowledge the help extended by my internal guide Mr. Sony Santy for his valuable help and guidance in the beginning of the project. My sincere thanks also due to the respondents of the survey who have co-operated in the study by providing valuable information. I would like to thank all those who have
BONAFIED CERTIFICATE Certified that this project report titled “A MARKET STUDY ON WRIST WATCHES AMONG CUSTOMERS WITH REFERENCE TO TIAN WATCHES” is the bonafide work of THOMACHAN BAU (Reg. No. 35103315) who carried out the research under my supervision. Cerfified furher, that to the best of my knowledge the work report herein does not form part of any other project report or dissertation on the basis of which a degree or award was conferred on an earlier occasion on this or any other candidate.
Signature of Internal Guide
Signature of HOD
M.U. Subrahmanian
Dr. Jayashree Suresh
Signature of External Guide:
Name of External Guide:
ACKNOWLEDGEMENT
I wish to express my profound gratitude to Mr. B. Santhosh Jayakrishnan, Area Sales Manager of Titan Watches, Ernakulam, for allowing me to conduct this study in his esteemed organization and for his timely and valuable assistance during the period of my study. I gratefully acknowledge the help and guidance rendered by Mrs. Jayasree Suresh (Deen) (HOD) MBA, Dept. SRM School of Management Studies, Chennai. I am indebted to Mr. M.U. Subrahmanian, MBA faculty guide for his profound interest, guidance and encouragement in conducting this study. I sincerely acknowledge the help extended by my internal guide Mr. Sony Santy for his valuable help and guidance in the beginning of the project. My sincere thanks also due to the respondents of the survey who have co-operated in the study by providing valuable information. I would like to thank all those who have