Market Analysis & Sales Development of Amul Milk
1
PROJECT REPORT ON
“Market Analysis & Sales Development of Amul Milk”
This study was conducted from 8th June 09 to 8th August 09
At Gujarat Co-operative Milk Marketing Federation Limited
BY: PRASANTA KUMAR MOHAPATRA PGDM
OF
ASIAN SCHOOL OF MANAGEMENT A report submitted in partial fulfillment of the requirements of PGDM (2008-10)
Company Guide:
Mr. PRANIL JADHAV SENIOR EXECUTIVE (SALES) GCMMF Ltd. PUNE
Faculty Guide:
PROF. K K BHASIN
2
PREFACE
The PGDM programme is well structured and integrated course of business studies. The main objective of practical training at PGDM level is to develop skill in student by supplement to the theoretical study of business management in general. Industrial training helps to gain real life knowledge about the industrial environment and business practices. The PGDM programme provides student with a fundamental knowledge of business and organizational functions and activities, as well as an exposure to strategic thinking of management.
In every professional course, training is an important factor. Professors give us theoretical knowledge of various subjects in the college but we are practically exposed of such subjects when we get the training in the organization. It is only the training through which I come to know that what an industry is and how it works. I can learn about various departmental operations being performed in the industry, which would, in return, help me in the future when I will enter the practical field.
Training is an integral part of PGDM and each and every student has to undergo the training for 2 months in a company and then prepare a project report on the same after the completion of training.
During this whole training I got a lot of experience and came to know about the management practices in real that how it differs from those of theoretical knowledge and the practically in the real life.
In today’s globalize world, where cutthroat competition is prevailing in the market, theoretical knowledge
PROJECT REPORT ON
“Market Analysis & Sales Development of Amul Milk”
This study was conducted from 8th June 09 to 8th August 09
At Gujarat Co-operative Milk Marketing Federation Limited
BY: PRASANTA KUMAR MOHAPATRA PGDM
OF
ASIAN SCHOOL OF MANAGEMENT A report submitted in partial fulfillment of the requirements of PGDM (2008-10)
Company Guide:
Mr. PRANIL JADHAV SENIOR EXECUTIVE (SALES) GCMMF Ltd. PUNE
Faculty Guide:
PROF. K K BHASIN
2
PREFACE
The PGDM programme is well structured and integrated course of business studies. The main objective of practical training at PGDM level is to develop skill in student by supplement to the theoretical study of business management in general. Industrial training helps to gain real life knowledge about the industrial environment and business practices. The PGDM programme provides student with a fundamental knowledge of business and organizational functions and activities, as well as an exposure to strategic thinking of management.
In every professional course, training is an important factor. Professors give us theoretical knowledge of various subjects in the college but we are practically exposed of such subjects when we get the training in the organization. It is only the training through which I come to know that what an industry is and how it works. I can learn about various departmental operations being performed in the industry, which would, in return, help me in the future when I will enter the practical field.
Training is an integral part of PGDM and each and every student has to undergo the training for 2 months in a company and then prepare a project report on the same after the completion of training.
During this whole training I got a lot of experience and came to know about the management practices in real that how it differs from those of theoretical knowledge and the practically in the real life.
In today’s globalize world, where cutthroat competition is prevailing in the market, theoretical knowledge