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Market Mix for S.C. Johnson and Son

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Market Mix for S.C. Johnson and Son
Angela Moss
MARKETING MIX OF S.C. JOHNSON AND SON

Abstract
S.C. Johnson and son is a worldwide business that is made up of talented people who share a common mission with consumers, customers, the general public, the environment and the world community. It is a family business that has grown through innovation, market leadership brands, and a team of high-quality people that service and supports the needs of its consumers and customers.

MARKETING MIX OF S.C. JOHNSON AND SON
Introduction
SC Johnson and began in 1866 when Samuel C. Johnson purchased Racing Hardware Company in and renamed it Johnson Wax. It is a 128 year old business that has been owned and managed by five generations of the Johnson Family. The company offers home cleaning products for deep cleaning, disinfecting and removing dust, pest control products for protecting families form pests, and home storage products for keeping food fresh. It also provides air care products, such as home fragrances to fill a room with fragrance and eliminate odors, and auto care products including waxes, cleaners, protectors and much more.
Describe Main Line of Business of the Company S.C. Johnson and Son has became one of the leading manufacturer of household cleaning and scent products, products for home storage, personal care, car care, floor care, shoe care products, and insect control. It markets such well known brands as Windex, Pledge, Fantastik, Tempo, Grand Prix, Johnson Brite, Ziploc, Glade, OFF, and Raid. The company is committed to high-quality products, the environment, and the communities in which it operates.
Name Four Countries in which the Company Operates S.C. Johnson and Son manufacture s one of the global leaders in manufacturing and marketing their products around the world. It is present in more than 70 countries and market its products in over 110 counties such as Canada, China, France and Egypt. Sc Johnson and son is known around the world as, “A



References: Andel, T. (1996, 02). Forge a new role in the supply chain. Transportation & Distribution, 37, 107. Aster, A. Z. (2002). Ads with bite: SC Johnson 's edgy new approach to creative for its well-known household products is getting noticed by consumers-and the folks at head office. Marketing Magazine, 107(30), 9-10. Editors, B. (2001, Nov 13). SC johnson puts a face to its name in new ads; first time appearance by SamJjohnson promotes SCJ 's corporate values. Business Wire Retrieved from http://search.proquest.com/docview/446456291?accountid=144459 Research and markets: SC johnson & son inc in home care - 2010 - world report focuses on the company 's efforts to develop its presence in key emerging markets. (2010, Nov 11). Business Wire Retrieved from http://search.proquest.com/docview/763369126?accountid=144459 SC Johnson Canada 's 80th anniversary advertising supplement]. (2000). Canadian Grocer, 114

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