Market Segmentation and Product
Assignment #1
“Market Segmentation and Product Positioning”
Southern Belle Pastries
Ms. Quinisha Story
Professor: Stephan Hiatt
MKT 500: Marketing and Management
Sunday, July 18, 2011
1. Identify the marketing segment for the product and explain why this segment was elected.
Southern Belle Pastries is a start-up home business/company that was founded by I myself Quinisha Story in 2009, out of a small kitchen in Manassas VA.
Southern Belle Pastries sells cupcakes, and all sorts of small dessert pastries that are located online at Southernbellepastries.blogspot.com and through other great media like Face book group page, and through immediate family and friends that also support the business.
The blog maintains just a short bio of how Southern Belle Pastries was created, some photos of cupcakes and other tasty treats that have been designed and ordered by Southern Belle favorite customers.
The company does not expand outside of cupcakes and the other small décor pastries for example: Chocolate covered strawberries, miniature brownie bites, gourmet cookies.
The reason why this market was selected because it has seem to become a growing trend in today’s economy, which it flatters and satisfies the sweet tooth , it also has become simplified as being affordable.
Cakes have been among the strongest performers in a slumping baking Industry. U.S. Flour production fell to a 13yr. low in early 2005, partly because of low-carb dieting, the trade publication Bake trends noted. More and more people are turning to cupcakes for parties and special events.
According to (Houston Chronicle/Dec 4, 2006 Cupcakes move up on the menu.)
Cupcakes and other specialty trends of high couture of desserts can be featured and scene on shows like Cupcake Wars, The Cupcake Ladies, that are networks like The Cooking Channel and Food network.
2. Discuss the
“Market Segmentation and Product Positioning”
Southern Belle Pastries
Ms. Quinisha Story
Professor: Stephan Hiatt
MKT 500: Marketing and Management
Sunday, July 18, 2011
1. Identify the marketing segment for the product and explain why this segment was elected.
Southern Belle Pastries is a start-up home business/company that was founded by I myself Quinisha Story in 2009, out of a small kitchen in Manassas VA.
Southern Belle Pastries sells cupcakes, and all sorts of small dessert pastries that are located online at Southernbellepastries.blogspot.com and through other great media like Face book group page, and through immediate family and friends that also support the business.
The blog maintains just a short bio of how Southern Belle Pastries was created, some photos of cupcakes and other tasty treats that have been designed and ordered by Southern Belle favorite customers.
The company does not expand outside of cupcakes and the other small décor pastries for example: Chocolate covered strawberries, miniature brownie bites, gourmet cookies.
The reason why this market was selected because it has seem to become a growing trend in today’s economy, which it flatters and satisfies the sweet tooth , it also has become simplified as being affordable.
Cakes have been among the strongest performers in a slumping baking Industry. U.S. Flour production fell to a 13yr. low in early 2005, partly because of low-carb dieting, the trade publication Bake trends noted. More and more people are turning to cupcakes for parties and special events.
According to (Houston Chronicle/Dec 4, 2006 Cupcakes move up on the menu.)
Cupcakes and other specialty trends of high couture of desserts can be featured and scene on shows like Cupcake Wars, The Cupcake Ladies, that are networks like The Cooking Channel and Food network.
2. Discuss the
References: 1. SWOT http://www.quickmba.com/strategy/swot 2. Southernbellepastries.blogspot.com 3. Houston Chronicle/Dec 4, 2006 Cupcakes move up on the menu 4. Product Positioning http://www.otmmarketing.com/Portals/42226/docs/product_positioning.pdf 5. Food network/Cupcake Wars [pic]