Human Resource Management Analysis
Brief History
Founded in 1988, MarketStar is a sales and marketing outsourcing company providing flexible retail, VAR (Value-added reseller) and direct sales solutions for the world's leading and emerging companies. MarketStar uses skilled sales and marketing professionals and industry-proven go-to-market tools and intelligence to help clients accelerate sales and achieve market dominance. Its proficiency in recruiting professional and dedicated outsourced sales staff that delivers actionable knowledge has enabled them to consistently produce predictable and profitable results.
MarketStar was founded by Alan Hall in his basement in Ogden, Utah. MarketStar is still headquarted in Ogden, Utah, but serves companies all over the country. Now, MarketStar has approximately 2,500 employees worldwide serving clients in more than 20 countries on six different continents. MarketStar is a part of Omnicom Group (NYSE: OMC)—the world's leading marketing communications company. This affiliation allows MarketStar to collaborate with other Omnicom Group members to better serve its clients.
Dave Treadway, president and CEO since 2003, is responsible for the strategic and operational leadership of MarketStar. Under Treadway's direction, MarketStar has accelerated investments in thought-based leadership, including market analysis.
MarketStar represents several Fortune 500 companies, including Hewlett-Packard (14), Verizon Communications (17), Microsoft (44), and Cisco Systems (71). MarketStar employees drive an average of $5 billion in sales for their clients each year.
Characteristics of a good Human Resource Management
Most Important * Employment Security * Selectivity in Recruiting * Fair Wages/Incentive Pay * Employee Ownership/Participation and Empowerment * Information Sharing * Self-Managed Teams/Training and Skill Development * Promotion from Within
Employment Security
MarketStar is