Marketing
1. Discuss the marketing concept/
A concept is the overall idea or structure of something and marketing is how a product is moved through a channel to reach its target consumer. A marketing concept embraces the philosophy that good marketing strategy always has the needs and wants of the target marketin mind. Marketing concepts are formed as creative approaches to the problem of how to get a product needed and desired by a group of consumers to be selected and purchased by this group. The crux of good marketing is being able to communicate the benefits of the products to consumers so that they will choose the product over competitors' offerings.
What is the macro marketing environment?
The macro marketing environment takes into account all factors that can influence an organisation, but are outside of their control. There are six major macro marketing environment forces to deal with (PESTLE): political, economic, socio-cultural, technological, legal and environmental.
The Macro Environment includes all the factors which are external to the firm and which cannot becontrolled by the organisation. And also they are not specific to any industry but influence all thefirms but the influence may be at different level. As a Marketing manager, on musty have knowledgeof different factors which influences the marketing decision of a firm, And also since they are notcontrollable, one must adjust the decisions as per the changes in the environment.The Important factors comprising the Macro Environment of Marketing are Demographic, Economic,Socio-Cultural, Natural, Technological and Political-Legal. 1. The major external and uncontrollable factors that influence an organization's decision making, and affect its performance and strategies. These factors include the economic factors; demographics; legal, political, and social conditions; technological changes; and natural forces.
2. Specific examples of macro environment influences include competitors, changes in interest
A concept is the overall idea or structure of something and marketing is how a product is moved through a channel to reach its target consumer. A marketing concept embraces the philosophy that good marketing strategy always has the needs and wants of the target marketin mind. Marketing concepts are formed as creative approaches to the problem of how to get a product needed and desired by a group of consumers to be selected and purchased by this group. The crux of good marketing is being able to communicate the benefits of the products to consumers so that they will choose the product over competitors' offerings.
What is the macro marketing environment?
The macro marketing environment takes into account all factors that can influence an organisation, but are outside of their control. There are six major macro marketing environment forces to deal with (PESTLE): political, economic, socio-cultural, technological, legal and environmental.
The Macro Environment includes all the factors which are external to the firm and which cannot becontrolled by the organisation. And also they are not specific to any industry but influence all thefirms but the influence may be at different level. As a Marketing manager, on musty have knowledgeof different factors which influences the marketing decision of a firm, And also since they are notcontrollable, one must adjust the decisions as per the changes in the environment.The Important factors comprising the Macro Environment of Marketing are Demographic, Economic,Socio-Cultural, Natural, Technological and Political-Legal. 1. The major external and uncontrollable factors that influence an organization's decision making, and affect its performance and strategies. These factors include the economic factors; demographics; legal, political, and social conditions; technological changes; and natural forces.
2. Specific examples of macro environment influences include competitors, changes in interest