Marketing
for
Marketing
Capital University of Economic and Business
BTEC Center
No. of Assignment: One
Unit Level: H1
Unit Code: Unit 1
Unit Tutor: Di Jin
Students: Dingjianyu ,
Date of issue: 2011
Date of submission: 27th May 2011
Contents:
1Introduction 2
2Analyze marketing mix strategy adopted by each store including. 2 2.1 describe how products are developed to sustain competitive advantage 3 2.2 Explain how distribution is arranged to provide customer convenience 6 2.3Explain how prices are set to reflect an organization’s objectives and market conditions 7 2.4Illustrate how promotional activity is integrated to achieve marketing objectives 8 2.5 Analyze the additional elements of the extended marketing mix.. 10
3 Explain how purchaser behavior affects marketing activities and discrepancy in marketing products and services. 11
4Consumer Marketing Strategy 13
5 Conclusions 16
6 References 17
1Introduction
This assignment has been used to solve problems of marketing. There are some methods of data collection that include secondary data collection and primary data collection. The problems could be solved by these parts:
1. Analyze marketing mix strategy adopted by each store including
2. The impacts of buyer behaviors in marketing activities
3. Identify consumer marketing strategy
In part one; it described how products are developed to sustain competitive advantage. There is a case study that has been used to analyze this problem. And then, explaining how distribution is arranged to provide customer convenience. After that, the 4P’s has been analyzed.
2Analyze marketing mix strategy adopted by each store including.
For the entire house decoration market marketing pattern and from the simple to the concept of marketing traditional sales, service and marketing experience marketing, emotional marketing and knowledge marketing, differential marketing
Marketing
Capital University of Economic and Business
BTEC Center
No. of Assignment: One
Unit Level: H1
Unit Code: Unit 1
Unit Tutor: Di Jin
Students: Dingjianyu ,
Date of issue: 2011
Date of submission: 27th May 2011
Contents:
1Introduction 2
2Analyze marketing mix strategy adopted by each store including. 2 2.1 describe how products are developed to sustain competitive advantage 3 2.2 Explain how distribution is arranged to provide customer convenience 6 2.3Explain how prices are set to reflect an organization’s objectives and market conditions 7 2.4Illustrate how promotional activity is integrated to achieve marketing objectives 8 2.5 Analyze the additional elements of the extended marketing mix.. 10
3 Explain how purchaser behavior affects marketing activities and discrepancy in marketing products and services. 11
4Consumer Marketing Strategy 13
5 Conclusions 16
6 References 17
1Introduction
This assignment has been used to solve problems of marketing. There are some methods of data collection that include secondary data collection and primary data collection. The problems could be solved by these parts:
1. Analyze marketing mix strategy adopted by each store including
2. The impacts of buyer behaviors in marketing activities
3. Identify consumer marketing strategy
In part one; it described how products are developed to sustain competitive advantage. There is a case study that has been used to analyze this problem. And then, explaining how distribution is arranged to provide customer convenience. After that, the 4P’s has been analyzed.
2Analyze marketing mix strategy adopted by each store including.
For the entire house decoration market marketing pattern and from the simple to the concept of marketing traditional sales, service and marketing experience marketing, emotional marketing and knowledge marketing, differential marketing
References: (http://baike.baidu.com/view/91507.htm?fromenter=Marketing+Mix) ( http://www.51lunwen.com/marketing/2009/0727/lw200907271410102129.html ) (Gary Armstrong;Philip Kotler,,Consumer and business buyer behavior) (Gary Armstrong;Philip Kotler,,Marketing mix 3p)