marketing

Driving down Interstate four passing threw downtown Orlando I could not help but notice all of the beer billboards, there was one after another, after another. One that particularly stood out to me was the Corona Extra beer billboard. The beautiful white sand beach and the glistening blue water struck my attention right away. I came to realization that these images where everywhere. When I initially saw the image I imaged a beer on the beach in Mexico somewhere and then I started to explore the actual meaning of the billboard. This advertisement was built to yank my attention away from the road and make me think about the beer. The content, framing, angle, focus, lighting, texture, and significance were all carefully designed to make me want this product. Every little piece of content on this billboard has a job. The layout of the image included the paradise beach scene with a frosty beer in the sand and a woman in a bikini lying in the water. Although the advertisement is promoting Corona Extra, it seemed as if it were promoting a provocative young lady lying in the water. She seemed more prominent than the beer. The lady was the center of attention while the beer was placed in the lower right hand corner. Everything was placed purposely in the boundaries of the frame. The women was mid-center lying half in the water half in the sand, the beer was nicely placed to where the logo was visible half in the sand and the catch phrase was placed in the left corner. The slogan read, “Find your beach.” The slogan was in the same font as the logo on the beer but bolded enough to where you can read it on a quick drive by. The sun was reflecting perfectly off the blue waters and the nicely shaped body in the bikini, as they were the center of attention. In the background stood a few palm trees crowded together and the Corona and lime diagonal. The whole billboard was arranged evenly and symmetrical. Every piece of the image seemed to be distributed