Preview

Racial Stereotypes: Advertisement Analysis

Good Essays
Open Document
Open Document
828 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Racial Stereotypes: Advertisement Analysis
Cheyenne West
Professor Davis
English 100
6 Nov 2015
Predetermined
Over the years, psychologists and scientists have studied human genetics and behavior to see if our life is predetermined by genetics and environment. There are countless studies that support the theory, and many go against it as well, there is not a definite answer. Some believe if you are born into a certain culture or race, you may be given less opportunities as opposed to someone from another race or culture. While there may be some truth to that statement, I believe everyone is capable of the same success if you are working hard. The photo above shows how even someone as innocent as an infant, is already being racial stereotyped just by the color of their skin. In this
…show more content…
The baby with the darker skin color is shown wearing a maid, or house cleaner outfit. This really has an emotional impact on the audience. I think this is a great example of pathos because it appeals to the emotions. I think by dressing the baby in this outfit we are seeing that theory of our life being predetermined by race is true. The creator is the ad is trying to relay the unfortunate message that the color of your skin can heavily dictate your future.
I think using babies for this ad is spot on. The babies show the lack of control for the message the creator is trying to portray. For example, your skin color dictates your future and this is something you have no control over, babies are helpless and have no control over any situation. Also the baby’s represent how from the moment you are born, you will be stereotyped because of your skin
…show more content…
I liked the idea of picking an ad that had such a clear message that there was no need to include text to further explain the message. I think it adds strength to the message and makes a bolder impression on the reader or audience. I think the props used in this photo are so simple yet so powerful, if you look there really isn’t a whole lot of things going on in the photo, it’s pretty simple yet the message is so striking. I think the simplicity really adds to the overall theme and

You May Also Find These Documents Helpful

  • Good Essays

    The producers of this commercial knew its target audience and went after it. It had a strong attention getter. Right from the beginning this commercial had my attention and maintained it throughout the entirety of the advertisement. It had strong appeals to pathos, ethos, and logos. This commercial worked for me, but for others I can see how this commercial came up short in getting their attention. For example, my views towards the music choice, the girl, and scenery corresponded well with what I wanted to see, but if you asked my mother about the commercial I’m sure there would be a completely different reaction to the commercial. In fact when I was watching the commercial in class in preparation for writing this analysis the girl who sits behind me watched the commercial over my shoulder and said that she thought the commercial was “ stupid”. It wasn’t until this moment that I realized the importance of pathos, ethos, and logos and how different each person’s appeals truly…

    • 834 Words
    • 4 Pages
    Good Essays
  • Good Essays

    The producers chose to use vibrant colors throughout the ad to make the motion picture livelier. Although the actors are not famously known, they distract the audience with the humorous script. By having the father and his friends dance around in puffy dresses, they make themselves seem childish and more relatable to younger people. The text in this advertisement is kept to a minimal, so that it will not overpower the main visual aspect. Only the slogan is shown to emphasize the importance of what this ad is really about. Bright orange and white are against a striking black to make the logo really stand out. All of these notable elements immensely help towards making this commercial engaging to the…

    • 889 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Bartram and Freneau were inspired by God’s creations of ineffable beauty in nature. They devoted their lives to the appreciation of even the minutest details of God’s work at hand.…

    • 355 Words
    • 1 Page
    Satisfactory Essays
  • Better Essays

    All commercials have their target audience who they have specifically designed the ad for. And of course they are selling their product. This is a multibillion dollar industry and the advertiser’s study all the ways that they can attract the person’s attention. One way that is used the most is the use of humor and sex to sell products. For me to analyze this advertisement I used the rhetorical triangle, as well as ethos, pathos, and logos.…

    • 1279 Words
    • 6 Pages
    Better Essays
  • Better Essays

    The man is wearing a shirt and tie, with sleeves rolled up and tie loose on his neck. This alleged man is also holding a bag containing baby products, like a teddy bear and milk. This displays that the father is on the rush and just got back from a long day at work and now is “having” to care of his child. This ad is showing that the father is choosing his job over his child, displaying that he is a bad parent. As the commercial hit the media, Dad’s around the nation felt very insulted. If you’re a Dad, you’re not looked at as a caregiver to a family due to the lack of emotional support that woman…

    • 1282 Words
    • 6 Pages
    Better Essays
  • Good Essays

    The tone used to convey the message is a very serious one, as made evident by the stern expression on the male modeling for the picture, as well as the lack of color. The image does not ask any questions, instead choosing to instill its message with facts and a command, relying on the viewer to both use their logic to think about how their actions could impact others, and to listen to the advice given by the ad which comes from a trusted source. Through this analysis, one can gather that the advertisers are using logos and ethos to appeal to the viewer. When all this is considered, the message given through the straight, black and white font has a deeper impact,…

    • 1007 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    Thesis: Popular media clearly pronounce a number of racial stereotypes and segregation in many types of sport.…

    • 350 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    There is definitely a discourse about race and advertising. That is because stereotypes are made by the media based on an advertiser’s agenda. Often time’s race is treated as a label that defines the action or characteristics of an individual. Three selected commercials that give a discussion on the subject are, “Ashton Kutcher Dating Video”, “Sealy’s Mattress”, and “Hillshire Farm commercial”. The objective about an advertisements propaganda and representation of racial identity is taken into consideration in these three commercials. All three videos give the white male more diverse identities. White male identity in the three commercials is beyond the masculine spectrum, and not limited like the minority actors set stereotypes.…

    • 1009 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Young dark skinned women found it to be racist due to the ‘before and after’ words. The advert shows a timeline starting from the left with an African American, Latina women in the middle and white woman at the end to the far right. This suggests that getting more visibly beautiful skin means having lighter and whiter skin. Furthermore, not only is it the colour of skin which is found to be an issue but also the models size. The model underneath the word ‘after’ is white, skinny and blonde. The ideology message sent to the audience is that women need to have a particular look, in order to be beautiful. Dove may have not designed the ad in this manner on purpose, but the general public do.…

    • 489 Words
    • 2 Pages
    Good Essays
  • Good Essays

    The Pepsi commercial is about selling a soda, a coke, there's no real reason behind it. It begins insulting other cultures (as told by viewers on social media) by showing several racial stereotypes. Then, a white, famous, wealthy women, Kendell Jenner, comes out to stop a huge protest by giving the police officers a Pepsi. The SNL commercial makes fun of it, pointing out the ridiculesness of the commercial itself.…

    • 341 Words
    • 2 Pages
    Good Essays
  • Good Essays

    My belief is that everyone deserves to be respected treated equally despite their skin color, social class or sexual orientation. We should simply treat people the way we want to be treated. People would treat others with disrespect and … based solely on their appearance, without thinking twice how it would feel if that same attitude would be redirected at them. The two theories that have impacted my beliefs the most are social and race theories.People are constantly being mistreated on petty things such as how old someone is or skin color. I believe that those are not legitimate reasons to judge another human being.…

    • 453 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    From Tiana from Disney’s The Princess and The Frog to the titular character from the upcoming film Moana, representation of minority groups in children’s animated media is improving. However, despite the promising leads, representation is barely reaching the heights it should have by this day and age. Racial stereotypes and whitewashing of black or Asian characters is still exceedingly common in both animated and live action films and, of course, misogyny still runs rampant on television. As a rule, animators and artists are given very little creative leeway when developing characters as most design requests come from managing executives. Regardless, something must be done in order to preserve comfortable spaces for all children who enjoy television.…

    • 1732 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    Stereotypes In Media

    • 1178 Words
    • 5 Pages

    In regards to the media, being Caucasian brings respect and authority. People are willing to hear what a Caucasian person’s opinion is. Whether it is in newspapers, magazines, films, radio, and television, Caucasians typically receive the most respect and are represented more. On the other hand, those who are not Caucasian tend to be shunned or silenced in the media. They are pushed to the background. They are barely seen and their voices aren’t heard as much. Non-whites are underrepresented in the media, especially in advertising and television. Non-white people are experiencing symbolic annihilation.…

    • 1178 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Btw 250

    • 479 Words
    • 2 Pages

    The advertisement has a very good focal point. When first viewing the advertisement, you are immediately drawn to the photo of the man standing on top of the skyscraper. This photo supports the key message of the ad: that your business can stand out in Rancho Cucamonga. The ad is mostly readable. The color scheme of the ad provides good contrast between the text and the background. For example, the lavender text of the message of the ad can be easily seen on the blue background of the photo. The ad also exhibits good symmetry. The top of the ad focuses on grabbing the reader’s attention, while the bottom of the ad tries to persuade the reader using detailed proof. This use of symmetry also makes the ad look well organized. The preferred audience, corporations looking to relocate, may be more drawn to the ad due to its organization.…

    • 479 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Throughout the commercial, tone plays a major role in establishing the mood of the commercial itself. Towards the beginning, the mother to…

    • 871 Words
    • 4 Pages
    Good Essays