Woman Running
The organization of the stimuli appears to be disorganized at first glance. However, when you take a closer look you can first see a woman running. The women appears to be the figure-ground of the poster, because it is generally the first things that grabs the audience’s attention. You can see the women running on the well-known cancer ribbon weaving from one side of the poster to the other, looking almost like a path. Another way to look at the woman running, is as though she’s running towards the city of Des Moines. The pink and white lines behind the city landscape add to the background of the power. It appears almost to look like an explosion behind the cityscape. All of the stimuli are in close proximity to each other, making them seem as though they all belong together. This advertisement also shows closure. This is done by giving the basic information about the date and general location on the even. However it leads the audience to register online for the event, which will also lead the customer to a specific time and location of
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the event. The closure used in this poster shows an incomplete stimulus, which leads the audience to find further information by going to the company’s website.
I feel that the stimulus characteristics are effective in prompting customers to make many inferences about the different meanings of the stimuli.
Firstly, by putting the woman running as the figure-ground, it automatically captured my attention about what the ad was actually for. At first I figured it was for some sort of sports team, until I realized the ribbon in close proximity to the woman running. And then big light switch moment, when I realized that nearly the whole poster was pink. These small graphic and colors tied together to create a bigger picture for me of then knowing, it was for breast cancer awareness. Once I realized the inference, I then began to look at the text about the event location and date, which was right above the drawing. Overall I think that this was a great advertisement to capture the audience’s attention, and allow them to draw their own conclusions and evoke feelings by looking at the
poster.
the event. The closure used in this poster shows an incomplete stimulus, which leads the audience to find further information by going to the company’s website.
I feel that the stimulus characteristics are effective in prompting customers to make many inferences about the different meanings of the stimuli.
Firstly, by putting the woman running as the figure-ground, it automatically captured my attention about what the ad was actually for. At first I figured it was for some sort of sports team, until I realized the ribbon in close proximity to the woman running. And then big light switch moment, when I realized that nearly the whole poster was pink. These small graphic and colors tied together to create a bigger picture for me of then knowing, it was for breast cancer awareness. Once I realized the inference, I then began to look at the text about the event location and date, which was right above the drawing. Overall I think that this was a great advertisement to capture the audience’s attention, and allow them to draw their own conclusions and evoke feelings by looking at the
poster.