Marketing
Lecture 1
Marketing: the art and science of finding, retaining and growing profitable customers
Task to provide real customer value to targeted customers, motivate purchase and fulfil consumers needs.
P’s: product, price, place, promotion, people. Process, physical evidence
4 characteristics of services:
Intangibility: services can not be seen, tasted, heard or smelled before purchase
Inseparability: services cannot be splitten from their providers (taxi driver drives you)
Variability: Quality depend on who provides the service
Perishability: services cannot be stored for later sale or use, no clients? Then it’s gone.
Customer value: the difference between the benefits the customers gains from owning the product and its costs.
Lecture 2
Lecture 1
Marketing: the art and science of finding, retaining and growing profitable customers
Task to provide real customer value to targeted customers, motivate purchase and fulfil consumers needs.
P’s: product, price, place, promotion, people. Process, physical evidence
4 characteristics of services:
Intangibility: services can not be seen, tasted, heard or smelled before purchase
Inseparability: services cannot be splitten from their providers (taxi driver drives you)
Variability: Quality depend on who provides the service
Perishability: services cannot be stored for later sale or use, no clients? Then it’s gone.
Customer value: the difference between the benefits the customers gains from owning the product and its costs.
Lecture 2
Lecture 1
Marketing: the art and science of finding, retaining and growing profitable customers
Task to provide real customer value to targeted customers, motivate purchase and fulfil consumers needs.
P’s: product, price, place, promotion, people. Process, physical evidence
4 characteristics of services:
Intangibility: services can not be seen, tasted, heard or smelled before purchase
Inseparability: services cannot be splitten from their providers
Marketing: the art and science of finding, retaining and growing profitable customers
Task to provide real customer value to targeted customers, motivate purchase and fulfil consumers needs.
P’s: product, price, place, promotion, people. Process, physical evidence
4 characteristics of services:
Intangibility: services can not be seen, tasted, heard or smelled before purchase
Inseparability: services cannot be splitten from their providers (taxi driver drives you)
Variability: Quality depend on who provides the service
Perishability: services cannot be stored for later sale or use, no clients? Then it’s gone.
Customer value: the difference between the benefits the customers gains from owning the product and its costs.
Lecture 2
Lecture 1
Marketing: the art and science of finding, retaining and growing profitable customers
Task to provide real customer value to targeted customers, motivate purchase and fulfil consumers needs.
P’s: product, price, place, promotion, people. Process, physical evidence
4 characteristics of services:
Intangibility: services can not be seen, tasted, heard or smelled before purchase
Inseparability: services cannot be splitten from their providers (taxi driver drives you)
Variability: Quality depend on who provides the service
Perishability: services cannot be stored for later sale or use, no clients? Then it’s gone.
Customer value: the difference between the benefits the customers gains from owning the product and its costs.
Lecture 2
Lecture 1
Marketing: the art and science of finding, retaining and growing profitable customers
Task to provide real customer value to targeted customers, motivate purchase and fulfil consumers needs.
P’s: product, price, place, promotion, people. Process, physical evidence
4 characteristics of services:
Intangibility: services can not be seen, tasted, heard or smelled before purchase
Inseparability: services cannot be splitten from their providers