Skoda Strategic Plan
STEP 1
Skoda Auto Vision Statement
To have the biggest market share in Europe by looking for extraordinary solutions those satisfy extraordinarily demanding customer.
Skoda Auto Mission Statement:
To provide quality sales, service and transportation needs for our customers. This is and will be accomplished through a dedicated team of employees whose number one goal is customer satisfaction along with a management team whose responsibility is to ensure employee satisfaction, and customer enthusiasm.
Three basic value of the Skoda brand are:
Intelligence – We continuously seek innovative technical solutions and new ways in which to care for and approach the customers that are most important for us. Our conduct toward the customers is aboveboard, and we respect their desires and needs.
Attractiveness – We develop automobiles that are aesthetically and technically of high standard and always constitute an attractive offer for our customers not only in terms of design or technical parameters but also the wide range of offered services.
Dedication – We are following the steps of founders our company Messrs. Laurin and Klement. We are enthusiastically working on the further development of our vehicles: we identify ourselves with our products.
Skoda Auto business objective
In order to ensure that we are capable of maintaining the pace of development into the future, Skoda Auto set clear directions and specific objectives. In particular, Skoda Auto will focus on new products, new markets, and achieving maximum efficiency and effectiveness in all processes. Through the personal motivation and dedication of all Skoda Auto employees, we intend to continue increasing the quality of our products and services, and thereby further build the reputation of the Skoda brand.
Skoda Auto business strategy
Market penetration
Depth of sales of a particular product in a given market; the deeper the penetration, the higher the volume of product sales. In order to expand the sales of
Skoda Auto Vision Statement
To have the biggest market share in Europe by looking for extraordinary solutions those satisfy extraordinarily demanding customer.
Skoda Auto Mission Statement:
To provide quality sales, service and transportation needs for our customers. This is and will be accomplished through a dedicated team of employees whose number one goal is customer satisfaction along with a management team whose responsibility is to ensure employee satisfaction, and customer enthusiasm.
Three basic value of the Skoda brand are:
Intelligence – We continuously seek innovative technical solutions and new ways in which to care for and approach the customers that are most important for us. Our conduct toward the customers is aboveboard, and we respect their desires and needs.
Attractiveness – We develop automobiles that are aesthetically and technically of high standard and always constitute an attractive offer for our customers not only in terms of design or technical parameters but also the wide range of offered services.
Dedication – We are following the steps of founders our company Messrs. Laurin and Klement. We are enthusiastically working on the further development of our vehicles: we identify ourselves with our products.
Skoda Auto business objective
In order to ensure that we are capable of maintaining the pace of development into the future, Skoda Auto set clear directions and specific objectives. In particular, Skoda Auto will focus on new products, new markets, and achieving maximum efficiency and effectiveness in all processes. Through the personal motivation and dedication of all Skoda Auto employees, we intend to continue increasing the quality of our products and services, and thereby further build the reputation of the Skoda brand.
Skoda Auto business strategy
Market penetration
Depth of sales of a particular product in a given market; the deeper the penetration, the higher the volume of product sales. In order to expand the sales of