Marketing
MGT 8033
ASSIGNMENT 1 – LEADING ORGANISATIONAL CHANGE
1. INTRODUCTION
People resist to change is the common reaction. They feel unsecure to when a change take place especially when the goal and benefits of the change is not clearly defined. To ensure growth of organizations is sustained, it would need to familiarize themselves to the situation and manage change effectively and emphasise concept of dealing their human resources through good leadership. The key to being a leader lies in the firm's ability to manage change as suggested by Olsen, West and Tse (1998). It is important to zoom in the organization leadership characteristics that assist in supporting competitive advantage in a global and local environment.
This paper is an attempt to highlight the organizations change characteristics and also to identifying and setting the standards in leadership therefore specific actions taken to manage change and set standards for leadership.
CATEGORY 2 – STRUCTURE
Changes in macro environment have contributed companies to commit in better ways of doing business. Its includes increasing of the economy, the necessity to cut costs and the pressure to be competitive in a market where there are more competitors. (Taborda, 2000; p. 41).
As at the macro level analysis of leadership as the firm's leadership will have to orient itself strategically to the environment. This in turn will assist in the formulation of leadership measures at the micro level. In other words, the effective management of employees and other firm resources results from effective overall leadership orientation of the firm with respect to its business environment and vice versa. Olsen et al (1998) stress that quality leadership at the strategic business unit level, suggesting that firms that are service quality leaders typically orient themselves towards maintaining consistent levels of high quality products and/or service. Moreover, this will lead to
ASSIGNMENT 1 – LEADING ORGANISATIONAL CHANGE
1. INTRODUCTION
People resist to change is the common reaction. They feel unsecure to when a change take place especially when the goal and benefits of the change is not clearly defined. To ensure growth of organizations is sustained, it would need to familiarize themselves to the situation and manage change effectively and emphasise concept of dealing their human resources through good leadership. The key to being a leader lies in the firm's ability to manage change as suggested by Olsen, West and Tse (1998). It is important to zoom in the organization leadership characteristics that assist in supporting competitive advantage in a global and local environment.
This paper is an attempt to highlight the organizations change characteristics and also to identifying and setting the standards in leadership therefore specific actions taken to manage change and set standards for leadership.
CATEGORY 2 – STRUCTURE
Changes in macro environment have contributed companies to commit in better ways of doing business. Its includes increasing of the economy, the necessity to cut costs and the pressure to be competitive in a market where there are more competitors. (Taborda, 2000; p. 41).
As at the macro level analysis of leadership as the firm's leadership will have to orient itself strategically to the environment. This in turn will assist in the formulation of leadership measures at the micro level. In other words, the effective management of employees and other firm resources results from effective overall leadership orientation of the firm with respect to its business environment and vice versa. Olsen et al (1998) stress that quality leadership at the strategic business unit level, suggesting that firms that are service quality leaders typically orient themselves towards maintaining consistent levels of high quality products and/or service. Moreover, this will lead to