Marketing 4p Plan- Club Med
I. Implementation of marketing mix (4P’s mix)
Product: 1) Product Level: The Customer Value Hierarchy
Core Benefit:
Club Med is an innovative all-inclusive holidays for traveler/family to relax and enjoys carefree getaway and unique experiences with their loved ones. Given travelers/ customers the environment of freedom and happiness, rejuvenate spirits and feel brand new once more.
Basic Product:
Club Med’s services:
When arrive in the airport, Club Med’s G.Os will be waiting there and had arrange the resort room for all the customers. With best services and guide the customers to take speedboat to the resort/island. There will be a warm welcome with the welcome drinks from the moment when customers arrives the resort/ island. Club Med’s G.Os will be waiting to answer all questions at the reception desk, by given the most important information (activity and excursion timetables). A G.O will escort you to the room and the luggages will send to customer’s room shortly. Club Med provides language support (Japanese, Frances, English and Chinese) for the whole day. For example: There will be a English-speaking G.O for English speaking customers and to help them sign up for activities and to attend to customer’s needs during daytime and evening programs held at the Resort. By given peace of mind to the relaxed parents and happy children, Club Med also provides well-trained G.Os to supervise the event and put children who speak the same languages together during activities. Club Med also provides services of scheduling the day and night events for every customers, customers can choose to follow the schedules or arrange the schedule by their own. (See appendices 1a and 1b)
Expected Product:
Club Med provides all inclusive holiday: ONE PRICE (Premium All-inclusive Package = Return flight/ferry and transfer + Twin share Superior accommodation + All-day Dining on sumptuous buffet and gourmet cuisine + Open bar and snacking served during the day and night +
Product: 1) Product Level: The Customer Value Hierarchy
Core Benefit:
Club Med is an innovative all-inclusive holidays for traveler/family to relax and enjoys carefree getaway and unique experiences with their loved ones. Given travelers/ customers the environment of freedom and happiness, rejuvenate spirits and feel brand new once more.
Basic Product:
Club Med’s services:
When arrive in the airport, Club Med’s G.Os will be waiting there and had arrange the resort room for all the customers. With best services and guide the customers to take speedboat to the resort/island. There will be a warm welcome with the welcome drinks from the moment when customers arrives the resort/ island. Club Med’s G.Os will be waiting to answer all questions at the reception desk, by given the most important information (activity and excursion timetables). A G.O will escort you to the room and the luggages will send to customer’s room shortly. Club Med provides language support (Japanese, Frances, English and Chinese) for the whole day. For example: There will be a English-speaking G.O for English speaking customers and to help them sign up for activities and to attend to customer’s needs during daytime and evening programs held at the Resort. By given peace of mind to the relaxed parents and happy children, Club Med also provides well-trained G.Os to supervise the event and put children who speak the same languages together during activities. Club Med also provides services of scheduling the day and night events for every customers, customers can choose to follow the schedules or arrange the schedule by their own. (See appendices 1a and 1b)
Expected Product:
Club Med provides all inclusive holiday: ONE PRICE (Premium All-inclusive Package = Return flight/ferry and transfer + Twin share Superior accommodation + All-day Dining on sumptuous buffet and gourmet cuisine + Open bar and snacking served during the day and night +