Marketing Across Cultures Van Bommel
Advisory market report | Marketing Across Cultures | | | |
Advisory market report
Project Project Marketing Across Cultures
Study Commerciële Economie
Date 30 November 2012, Urk
Contents
1. Estimated market size …………………………………………….. 3
2. Segmentation……………………………………………………………5
3. Positioning in the target segment…………………………....6
4. Competition……………………………………………………………...7
5. Consumer behaviour………………………………………...……..8
6. Price level..........…………………………………………………..…..9
7. Distribution ..........…………………………………………….……..10
8. Product attributes…………………………………….………….…..11
9. Promotion………………………………………………………………...13
Conclusion…………………………………………………………………..…14
10. Doing business Doing business……….…………………….….15
11. Life style of the average consumer…………….….………...16
12. Most important consumer trends in Italy………………….17
13. Purchase behaviour…………………………………………..……..18
14. Some guidelines …………………………………………..…………..21
Conclusion………………………………………………………………..…….22
References…………………………………………………………….……….23
1. Estimated market size
The Italian market
Every in time is crisis, the import and export market has never known slowly down.
The fashion industry is one of the most important industrial sectors in Italy and at world level a very important player. Because the luxury segment are very especially. The shoes market is very big in Italy. For companies in the higher segment. There are opportunities for van Bommel to export in Italy.
The research findings show that 91.6% of respondents a price increase in raw materials in 2011 notes. And 46.1 percentage said that there was an increase of 10%. The price of shoes in Italy of retail sales in the first 1 quarter of 2011 was not decrease with 0.9%. The Italian market declined in volume by 0.9%, but rose by 2.2% in value. In Italy, were spending on men’s shoes, exclusive sneakers, 4.2 % to 252.7 million Euros.
(http://www.schoenvisie.nl)
Number sold per
Advisory market report
Project Project Marketing Across Cultures
Study Commerciële Economie
Date 30 November 2012, Urk
Contents
1. Estimated market size …………………………………………….. 3
2. Segmentation……………………………………………………………5
3. Positioning in the target segment…………………………....6
4. Competition……………………………………………………………...7
5. Consumer behaviour………………………………………...……..8
6. Price level..........…………………………………………………..…..9
7. Distribution ..........…………………………………………….……..10
8. Product attributes…………………………………….………….…..11
9. Promotion………………………………………………………………...13
Conclusion…………………………………………………………………..…14
10. Doing business Doing business……….…………………….….15
11. Life style of the average consumer…………….….………...16
12. Most important consumer trends in Italy………………….17
13. Purchase behaviour…………………………………………..……..18
14. Some guidelines …………………………………………..…………..21
Conclusion………………………………………………………………..…….22
References…………………………………………………………….……….23
1. Estimated market size
The Italian market
Every in time is crisis, the import and export market has never known slowly down.
The fashion industry is one of the most important industrial sectors in Italy and at world level a very important player. Because the luxury segment are very especially. The shoes market is very big in Italy. For companies in the higher segment. There are opportunities for van Bommel to export in Italy.
The research findings show that 91.6% of respondents a price increase in raw materials in 2011 notes. And 46.1 percentage said that there was an increase of 10%. The price of shoes in Italy of retail sales in the first 1 quarter of 2011 was not decrease with 0.9%. The Italian market declined in volume by 0.9%, but rose by 2.2% in value. In Italy, were spending on men’s shoes, exclusive sneakers, 4.2 % to 252.7 million Euros.
(http://www.schoenvisie.nl)
Number sold per