Retail Marketing Is All About Cultural Differences and Communication
Zi Zhao
ADMN3170
0440210
Retail Marketing Is All About Cultural Differences and Communication In the 21 century, the process of globalization is getting faster. More and more people tend to be involved in the world community. People should be able to understand people will not have too much difficulties to communicate with each other in a very same cultural background. Using the same communicate skills to communicate a person with a very different cultural background might lead that person into some serious troubles. Knowing the communication differences between eastern and western cultures is the most effective way to achieve retail business success. In retail business society, it is all about psychology. People have to make assumptions to decide what is the next step of retail marketing strategy according to audiences' behaviors or feedbacks. This is a very common way in business society to make decisions for retail company's next move. This might works in most western countries, but it may not works in some eastern countries due to cultural differences. "Among these cross-cultural studies, China not surprisingly has received considerable attention, as it is one of the fastest-growing economies in the world. Since the 1978 economic reform, which led to the transition from the centrally planned economy to the market-oriented economy, China has taken many steps to attract foreign investments" (Li, 2011). According to Li's information, China has involved in a huge part of world business market. People may start to learn how to communicate with Chinese people in order to earn profit for the company. China has very traditional cultural background. Due to the effects by traditional cultural background, Chinese are hospitable people cherishing friendship and yearning for cooperation. When Chinese people communicate in Chinese society, they basically talk everything to each other. For instance, talking about their age, job, income, relationship
ADMN3170
0440210
Retail Marketing Is All About Cultural Differences and Communication In the 21 century, the process of globalization is getting faster. More and more people tend to be involved in the world community. People should be able to understand people will not have too much difficulties to communicate with each other in a very same cultural background. Using the same communicate skills to communicate a person with a very different cultural background might lead that person into some serious troubles. Knowing the communication differences between eastern and western cultures is the most effective way to achieve retail business success. In retail business society, it is all about psychology. People have to make assumptions to decide what is the next step of retail marketing strategy according to audiences' behaviors or feedbacks. This is a very common way in business society to make decisions for retail company's next move. This might works in most western countries, but it may not works in some eastern countries due to cultural differences. "Among these cross-cultural studies, China not surprisingly has received considerable attention, as it is one of the fastest-growing economies in the world. Since the 1978 economic reform, which led to the transition from the centrally planned economy to the market-oriented economy, China has taken many steps to attract foreign investments" (Li, 2011). According to Li's information, China has involved in a huge part of world business market. People may start to learn how to communicate with Chinese people in order to earn profit for the company. China has very traditional cultural background. Due to the effects by traditional cultural background, Chinese are hospitable people cherishing friendship and yearning for cooperation. When Chinese people communicate in Chinese society, they basically talk everything to each other. For instance, talking about their age, job, income, relationship
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