Marketing and Adidas
Introduction
Summary…………………………………………………………………………………………..P.3
Situation Analysis……………………………………………………………………….....P.4-6
Setting Marketing Objective………………………………………………………………P.6
Identification of Marketing Strategies……………………………………………P.6-7
Marketing Mix Analysis…………………………………………………………..……P.7-11
Recommended Course of Action……………………………………………..…P.11-13
Executive Summary
Adidas is a primary footwear companies along with its competitors who have adopted an online e-commerce strategy to increase their sales and product awareness. Most importantly, Adidas have invested heavily into online brand building and image development and it was primarily to provide information to its consumers. In order to maximize its market share, Adidas have placed a great importance in developing their branding and marketing strategies on the net through web appearance and user friendly functionalities such as ease of purchase, high effective.
Adidas's goal is to lead the sporting goods industry with brands built upon a passion for sports and a sporting lifestyle. They want to become the best sports brand in the world. They will be a leader in developing the sports industry, and set high standards for other similar companies.
Moreover, Adidas aims to help athletes perform at their highest level, and make innovative products modeled on the athlete's needs.
In addition, anticipate and respond to their needs, they create a culture of innovation, challenge themselves and change their product quality continuously. By this culture, they push the boundaries of products, services and processes to strengthen their competitiveness.
They increase visibility in the world. Then, Adidas product will become their first choice. They provide diversification products attract dislike sports’ consumer will buy Adidas products, on the other hand, increase different production direction, so they can expand Adidas market.
SWOT Analysis
Strength
New product
Summary…………………………………………………………………………………………..P.3
Situation Analysis……………………………………………………………………….....P.4-6
Setting Marketing Objective………………………………………………………………P.6
Identification of Marketing Strategies……………………………………………P.6-7
Marketing Mix Analysis…………………………………………………………..……P.7-11
Recommended Course of Action……………………………………………..…P.11-13
Executive Summary
Adidas is a primary footwear companies along with its competitors who have adopted an online e-commerce strategy to increase their sales and product awareness. Most importantly, Adidas have invested heavily into online brand building and image development and it was primarily to provide information to its consumers. In order to maximize its market share, Adidas have placed a great importance in developing their branding and marketing strategies on the net through web appearance and user friendly functionalities such as ease of purchase, high effective.
Adidas's goal is to lead the sporting goods industry with brands built upon a passion for sports and a sporting lifestyle. They want to become the best sports brand in the world. They will be a leader in developing the sports industry, and set high standards for other similar companies.
Moreover, Adidas aims to help athletes perform at their highest level, and make innovative products modeled on the athlete's needs.
In addition, anticipate and respond to their needs, they create a culture of innovation, challenge themselves and change their product quality continuously. By this culture, they push the boundaries of products, services and processes to strengthen their competitiveness.
They increase visibility in the world. Then, Adidas product will become their first choice. They provide diversification products attract dislike sports’ consumer will buy Adidas products, on the other hand, increase different production direction, so they can expand Adidas market.
SWOT Analysis
Strength
New product