Marketing and Yogurt Drink
Executive Summary
Manufactured by Nestle, Nestle bliss was first launch in Singapore in 2006. Often, research companies do not allocate much of their resources to marketing and neglected the need to promote these products island wide. Lack of marketing would result in the loss of competitive edge among competitors and lead to a decline in sales.
This report will evaluate the current performance of nestle bliss in Singapore, subsequently provide suggestion to giving customers a affordable prices when compared to our direct competitors and to increase product awareness as well as an increase in its market share.
For a twelve months period, we will be focusing on promotional events ranging from advertisements and sponsorships to repackaging, targeting students and young working adults. This report document the implementation plan and the diagrams used to illustrate the direction we are heading with Nestle Bliss.
SWOT analysis would be conducted so that we can evaluate our strengths, weakness, opportunities and threats of the company. On our proposal, we will showcase Nestle bliss’s present day position and catechization of the target market to enable us in developing the full marketing objectives.
From the action plan which includes advertisements, promotions and budgeted expenses, we will recommend Nestle bliss to implement a product and marketing strategy that is specifically designed to this market where presence of strong competitors exists
We hope to successfully grow Nestle bliss domestic market share significantly and educate consumers on the various benefits of this drink.
Contents
Executive Summary 1
1. Introduction 4
1.1 Brief Company Background 4
1.2 Introduction of Nestlé Bliss Yogurt Drink 5
1.2 Mission Statement 6
1.3 Vision Statement 6
1.4 Company Objectives 6
2. Situation Analysis 6
2.1 Micro-Environment-Internal Factors 6
2.1.1 Skills and Development Training 6
2.1.2 Existing Marketing
Manufactured by Nestle, Nestle bliss was first launch in Singapore in 2006. Often, research companies do not allocate much of their resources to marketing and neglected the need to promote these products island wide. Lack of marketing would result in the loss of competitive edge among competitors and lead to a decline in sales.
This report will evaluate the current performance of nestle bliss in Singapore, subsequently provide suggestion to giving customers a affordable prices when compared to our direct competitors and to increase product awareness as well as an increase in its market share.
For a twelve months period, we will be focusing on promotional events ranging from advertisements and sponsorships to repackaging, targeting students and young working adults. This report document the implementation plan and the diagrams used to illustrate the direction we are heading with Nestle Bliss.
SWOT analysis would be conducted so that we can evaluate our strengths, weakness, opportunities and threats of the company. On our proposal, we will showcase Nestle bliss’s present day position and catechization of the target market to enable us in developing the full marketing objectives.
From the action plan which includes advertisements, promotions and budgeted expenses, we will recommend Nestle bliss to implement a product and marketing strategy that is specifically designed to this market where presence of strong competitors exists
We hope to successfully grow Nestle bliss domestic market share significantly and educate consumers on the various benefits of this drink.
Contents
Executive Summary 1
1. Introduction 4
1.1 Brief Company Background 4
1.2 Introduction of Nestlé Bliss Yogurt Drink 5
1.2 Mission Statement 6
1.3 Vision Statement 6
1.4 Company Objectives 6
2. Situation Analysis 6
2.1 Micro-Environment-Internal Factors 6
2.1.1 Skills and Development Training 6
2.1.2 Existing Marketing
References: Nestlé S.A. 2003, The Nestlé People Development Review, Nestlé, viewed on 29 August 2011, Kotler P, Armstrong G, Ang SH, Leong SM, Tan CT and Yau O, 2009, Principles of Marketing – A Global Perspective, 2009 Edition, Prentice Hall, Singapore. Asia One Health 2010, Yo, Yogurt is big now, The Sunday Times, viewed 19 September 2011, The Nielsen Company Singapore 2009, The Nielsen Company Singapore Survey (2009), The Nielsen Company Singapore, viewed 16 August 2011,