Marketing Assessment Guide

This assessment seeks to ascertain students’ abilities to work in collaboration and apply the consumer principles learnt in the course to different cultural settings. Students will arrange themselves into groups of five by completing the online Group signup tool on Moodle. You are unable to submit an assignment online until this is done. You need also submit a group contract (see Appendix B) before you start your group project. At the end of semesteryou are also required to complete an individual evaluation of your contribution versus that of other group members. This a confidential online survey accessed using the Students who do not complete a group contract at the beginning and an individual evaluation have no recourse (cause of complaint) for their final group report mark. Responsibility for the management of groups is the students own. These groups must be within the same tutorial. Each group will submit three assignments. Each assignment covers the application of consumer behaviour theories in different countries in the South East Asian Region. A good way to start is to examine the relevant chapters in the Pecotich and Shultz text as well as Schiffman et al. At least one real world example of each the consumer behaviour theory and concept discussed in the relevant chapters of both texts should be included in your report. The example could be print, scanned images, a link to You-tube video. A minimum of five academic journals should be cited and correctly referenced.
Group Assignment 1: China, Chapters 1-4 of Schiffman. Compare and contrast as to how two (2) aspects or theories of consumer behaviour as discussed in Schiffman applies to this country and how it differs from that in Australia. Show how this may provide a marketing opportunity for an Australian exporter. This is due at 11.59 p.m on Thursday, Week 5, 28th of March .
Group Assignment 2: South Korea, Chapters 5-9 of Schiffman. Compare and contrast as to how two (2) aspects or theories of