Marketing Plan Guide
Marketing Plan Guide
MBA, Marketing
MKTG522 Marketing Management
9/20/2013
MKTG522 Marketing Plan Guide
1.0 Executive Summary
2.0 Situation Analysis 2.1 Market Summary 2.2 SWOT Analysis 2.3 Competition 2.4 Product (Service) Offering 2.5 Keys to Success 2.6 Critical Issues
3.0 Marketing Strategy 3.1 Mission 3.2 Marketing Objectives 3.3 Financial Objectives 3.4 Target Markets 3.5 Positioning 3.6 Strategies 3.7 Marketing Mix 3.8 Marketing Research
4.0 Controls 4.1 Implementation 4.2 Marketing Organization 4.3 Contingency Planning
5.0 Conclusion
Printing services are a necessary evil in this life. Without the headlines that read “Extra, Extra, Extra” as the newspaper boy tosses the bundle and it hits the concrete; those words would hold little meaning had they not been in BOLD INK. Combine that with the insatiable need for more products and services needing to be marketed on the web and a firm that provides all the bells and whistles of big-wigs like FedEx Kinkos and you have a ONE STOP SHOP that the demand for service never recedes.
Market Summary - the printing business is broad and vast. The market is huge because there are no companies with a dominant market share in this industry. Print services is a $4 billion dollar industry (IBISworld, 2013) and that is just from print services. The firm offers graphic design services which are a $9 billion dollar industry (IBISWorld, 2013) and web design services which are a $20 billion dollar industry (IBISWorld, 2013) that keeps growing and growing as citizens strive to become their own bosses from virtual companies. From little mom and pop shops to the big corporations that sit and wait on the perches of the wind to blow through the market and take the business that could be had by smaller businesses if they had something more to offer than the more seasoned
MBA, Marketing
MKTG522 Marketing Management
9/20/2013
MKTG522 Marketing Plan Guide
1.0 Executive Summary
2.0 Situation Analysis 2.1 Market Summary 2.2 SWOT Analysis 2.3 Competition 2.4 Product (Service) Offering 2.5 Keys to Success 2.6 Critical Issues
3.0 Marketing Strategy 3.1 Mission 3.2 Marketing Objectives 3.3 Financial Objectives 3.4 Target Markets 3.5 Positioning 3.6 Strategies 3.7 Marketing Mix 3.8 Marketing Research
4.0 Controls 4.1 Implementation 4.2 Marketing Organization 4.3 Contingency Planning
5.0 Conclusion
Printing services are a necessary evil in this life. Without the headlines that read “Extra, Extra, Extra” as the newspaper boy tosses the bundle and it hits the concrete; those words would hold little meaning had they not been in BOLD INK. Combine that with the insatiable need for more products and services needing to be marketed on the web and a firm that provides all the bells and whistles of big-wigs like FedEx Kinkos and you have a ONE STOP SHOP that the demand for service never recedes.
Market Summary - the printing business is broad and vast. The market is huge because there are no companies with a dominant market share in this industry. Print services is a $4 billion dollar industry (IBISworld, 2013) and that is just from print services. The firm offers graphic design services which are a $9 billion dollar industry (IBISWorld, 2013) and web design services which are a $20 billion dollar industry (IBISWorld, 2013) that keeps growing and growing as citizens strive to become their own bosses from virtual companies. From little mom and pop shops to the big corporations that sit and wait on the perches of the wind to blow through the market and take the business that could be had by smaller businesses if they had something more to offer than the more seasoned
References: Hoovers. (2013). Graphic Design Services – Industry Facts and Trends. Retrieved from www.hoovers.com IBISWorld . (July 2013). Graphic Designers in the US: Market Research Report Retrieved from www.ibisworld.com IBISWorld. (August 2013). Web Design Services in the US: Market Research Report. Retrieved from www.ibisworld.com McEllroy,Thad . (July 4, 2013). Future of Publishing – The Future of graphic Design . Retrieved from http://thefutureofpublishing.com/industries