Marketing Barbie
Professor Conway
Bus 104
11/12/2012 Marketing Barbie
In order to put your product into to the market you have to develop a marketing strategy. A Market strategy is selecting a target market and maintaining a market mix that consists of product, price, promotion, and distribution. By doing this a company such as Mattel ensures that it is giving consumers what they want and they are creating a strategy for their product. One of Mattel 's biggest products is Barbie. Barbie was introduced by Mattel in 1959 and has been a big hit for the company since then. The Marketing Mix is a big aspect of Mattels’ success in selling Barbie (or in Barbie’s longevity). Product: The first step in Marketing Strategy is to select your target market. Mattel 's target market for Barbie is mostly young girls ages 6-13 and their parents. They are attracting the parents because the parents are the ones that purchase mostly spend money on the toys for their children. So they must ensure that Barbie is a safe toy and that when kids ask for Barbie their parents will purchase it for them. After deciding that the doll is marketed towards young girls and parents Mattel must then think what does my target market want? This includes the design of the doll, the name Barbie, her packaging and her warranty. Currently Barbie is designed as a young woman with grown up features. Size of doll? Material? The purpose of the design is the idea that Barbie poses as a role model for young girls to look up to. There are a lot of different Barbie’s to choose from with different ethnicities and careers. Barbie is currently packaged in a box with a transparent s in plasticfront and paper containers with a pink Barbie logo. Good that you described packaging – few students did It also includes a toy warranty that comes with all Mattel products. You should also be clear that there are a wide range of products – both doll accessories and products for little
Bus 104
11/12/2012 Marketing Barbie
In order to put your product into to the market you have to develop a marketing strategy. A Market strategy is selecting a target market and maintaining a market mix that consists of product, price, promotion, and distribution. By doing this a company such as Mattel ensures that it is giving consumers what they want and they are creating a strategy for their product. One of Mattel 's biggest products is Barbie. Barbie was introduced by Mattel in 1959 and has been a big hit for the company since then. The Marketing Mix is a big aspect of Mattels’ success in selling Barbie (or in Barbie’s longevity). Product: The first step in Marketing Strategy is to select your target market. Mattel 's target market for Barbie is mostly young girls ages 6-13 and their parents. They are attracting the parents because the parents are the ones that purchase mostly spend money on the toys for their children. So they must ensure that Barbie is a safe toy and that when kids ask for Barbie their parents will purchase it for them. After deciding that the doll is marketed towards young girls and parents Mattel must then think what does my target market want? This includes the design of the doll, the name Barbie, her packaging and her warranty. Currently Barbie is designed as a young woman with grown up features. Size of doll? Material? The purpose of the design is the idea that Barbie poses as a role model for young girls to look up to. There are a lot of different Barbie’s to choose from with different ethnicities and careers. Barbie is currently packaged in a box with a transparent s in plasticfront and paper containers with a pink Barbie logo. Good that you described packaging – few students did It also includes a toy warranty that comes with all Mattel products. You should also be clear that there are a wide range of products – both doll accessories and products for little