sexuality in marketing
1. Using the example of a bank, give examples of information systems for each of the four levels of scope shown in Figure 7-1. Describe three workgroup information systems that are likely to duplicate data. Explain how the characteristics of information systems in Figure 7-1 relate to your examples.
In the example of a bank, personal, workgroup, enterprise, and inter-enterprise information system are personal email of a single employee (for example 000@audi.com), Customer service system, Audi online webpage, and AUB cashier’s office and Audi Bank relatively. The three workgroups are the customer service, accounting, and sales department. They all share common information of customers such as customer’s name, age, account ID …etc. employee’s email address is the example of personal information system as it each employee has his/her own email thus single user and it is easy to change their personal informations at any time. Customer service system is one example of workgroup information system since employee’s in customer service department are involved and have access to this information system. We assume the number of users are less than 100. The informations would only be understood within customer service department and it is not as easy as personal information system of changing the information. Bank’s online banking system is one example of Enterprise as the users of this information system are all the customers. The system has formalized procedures to follow when making any kind of online transaction and the information is hard to change. AUB cashier’s office and audi are both independent organization and they work with each other to serve a student and both have contractual agreements with transactions of tuition fees.
2. In your answer to question 1, explain how the three workgroup information systems create information silos. Describe the kinds of problems that those silos are likely to cause. Use Figure 7-3 as a guide.
The three
In the example of a bank, personal, workgroup, enterprise, and inter-enterprise information system are personal email of a single employee (for example 000@audi.com), Customer service system, Audi online webpage, and AUB cashier’s office and Audi Bank relatively. The three workgroups are the customer service, accounting, and sales department. They all share common information of customers such as customer’s name, age, account ID …etc. employee’s email address is the example of personal information system as it each employee has his/her own email thus single user and it is easy to change their personal informations at any time. Customer service system is one example of workgroup information system since employee’s in customer service department are involved and have access to this information system. We assume the number of users are less than 100. The informations would only be understood within customer service department and it is not as easy as personal information system of changing the information. Bank’s online banking system is one example of Enterprise as the users of this information system are all the customers. The system has formalized procedures to follow when making any kind of online transaction and the information is hard to change. AUB cashier’s office and audi are both independent organization and they work with each other to serve a student and both have contractual agreements with transactions of tuition fees.
2. In your answer to question 1, explain how the three workgroup information systems create information silos. Describe the kinds of problems that those silos are likely to cause. Use Figure 7-3 as a guide.
The three