Marketing Branding Magazine
October 2012, Vol. I, Issue 3
This festive season...
Be Social !!
CONTENTS
Title THE RISE OF SOCIAL MEDIA MARKETING MARKETING IS DEAD CUSTOMER LOYALTY PROGRAMS A NICHE UNEXPLORED-ALCOHOLIC RTDS AMBIENT MARKETING SOCIAL MEDIA MARKETING TÊTE-À-TÊTE GENESIS OF AN AD-FREE BRAND EMOTIONAL MARKETING H&M'S SUCCESS PLAN ONLINE MARKETING-A PANDORA'S BOX CULT BRANDS CORPORATE BRANDING Page No 1 3 6 9 13 15 17 18 20 22 24 27 29
And we Go Social!! The changing seasons have brought with themselves a vibe as fresh as our team Marcom that has come up with a yet another alluring edition of Brand.i , this time bringing forth a major facet of the lives of our generation – The social media. The past month was buzzing with activities. We had our annual IISAC symposia – Rethink: Transcending boundaries where students were encouraged to break free from the conventional norms and take the road less taken. A designing workshop on Coral and Adobe organised by team Marcom and spear headed by co team member Himanshu Chauhan received enthusiastic response from the participants. Going with the theme of issue, we used Facebook as a medium for holding a cover design competition. With every LIKE, the war between the covers heated and the MARCOM page went viral. Indeed, a constructive use of social media. Brandi’s next issue would have the winning cover by Sudhanshu Verma. Cover in this issue has been created by Anjali Midha, MIB, 2014.The designing & editing of this issue has also been completely done by the junior team Marcom In this edition we have covered a wide variety of marketing practices ranging from customer loyalty programs and ambient marketing to emotional and corporate marketing. We also bring to you a short interview by Prof Kavita Sharma.
Our authors this time comes from even more diverse background than ever. While Trisha Pandey from SJMSOM, IIT Bombay has written about the relevance of customer loyalty programs, Amul Kapoor from NMIMS has explored the ready to
This festive season...
Be Social !!
CONTENTS
Title THE RISE OF SOCIAL MEDIA MARKETING MARKETING IS DEAD CUSTOMER LOYALTY PROGRAMS A NICHE UNEXPLORED-ALCOHOLIC RTDS AMBIENT MARKETING SOCIAL MEDIA MARKETING TÊTE-À-TÊTE GENESIS OF AN AD-FREE BRAND EMOTIONAL MARKETING H&M'S SUCCESS PLAN ONLINE MARKETING-A PANDORA'S BOX CULT BRANDS CORPORATE BRANDING Page No 1 3 6 9 13 15 17 18 20 22 24 27 29
And we Go Social!! The changing seasons have brought with themselves a vibe as fresh as our team Marcom that has come up with a yet another alluring edition of Brand.i , this time bringing forth a major facet of the lives of our generation – The social media. The past month was buzzing with activities. We had our annual IISAC symposia – Rethink: Transcending boundaries where students were encouraged to break free from the conventional norms and take the road less taken. A designing workshop on Coral and Adobe organised by team Marcom and spear headed by co team member Himanshu Chauhan received enthusiastic response from the participants. Going with the theme of issue, we used Facebook as a medium for holding a cover design competition. With every LIKE, the war between the covers heated and the MARCOM page went viral. Indeed, a constructive use of social media. Brandi’s next issue would have the winning cover by Sudhanshu Verma. Cover in this issue has been created by Anjali Midha, MIB, 2014.The designing & editing of this issue has also been completely done by the junior team Marcom In this edition we have covered a wide variety of marketing practices ranging from customer loyalty programs and ambient marketing to emotional and corporate marketing. We also bring to you a short interview by Prof Kavita Sharma.
Our authors this time comes from even more diverse background than ever. While Trisha Pandey from SJMSOM, IIT Bombay has written about the relevance of customer loyalty programs, Amul Kapoor from NMIMS has explored the ready to