Marketing- Cadbury's

Definition Of Marketing Most people think that marketing is only about the advertising and/or personal selling of goods and services. Advertising and selling, however are just two of the many marketing activities. In general, marketing activities are all those associated with identifying the particular wants and needs of a target market of customers, and then going about satisfying those customers better than the competitors. This involves doing market research on customers, analyzing their needs, and then making strategic decisions about product design, pricing, promotion and distribution.

Marketing Orientated

My research is on the company Cadbury's that makes chocolate. The company does put the customers first making them marketing orientated but mainly to younger customers by making their products affordable and appealing to children.

Cadbury's research on what types of chocolate they can make to satisfy their customers resulting in a company with multiple products from a standard chocolate bar to Easter eggs and ice cream to cakes targeting a wide range of customer needs in food products.

Principles Of Marketing

Cadbury's Follows the principles of marketing in providing the needs of the customer such as customer satisfaction and customer future needs, the needs of the organisation such as products and markets and the influence of the market such as their competitors and legal factors.

Needs Of The Customer

Customer satisfaction Customer perception Customer future needs
Market research Organisation image Forecasting

Needs Of The Organisation

Income and/or profit

Stakeholder satisfaction Marketing Priciples Satisfactory growth Products and markets

Co-ordinated marketing policy Efficiency

Competitors Legal fators PEST factors
Who and what they are statute law and trade