Marketing Campaign - Adwords
EXECUTIVE SUMMARY
Campaign Overview
The Google Challenge took part over three weeks. Istarske toplice was the company chosen to be represented. The main goal of our campaign was to attract more Google search engine users to visit the current web site which offers all the information about services, including the prices and ability of booking. Our Google AdWords campaign should fulfill their objectives and spread their popularity in the neighboring countries.
These objectives were met through regular monitoring of the AdWords account, which involved creating and editing advert content and adjusting keywords and their bidding through various product based campaigns and location based ad groups.
Of $200 assigned we have spent $184,80 producing 581 click with a high percentage rate of new visitors. At the end of the campaign the Google search CTR is resulting with 1,09%. The average CPC was $0,32 and the average CPM was $3,46. The best results from 5 ad groups provided the “Promocija imena” ad group with 348 click total, and a CTR with 1,57% and “Promocija imena (Italija, Švicarska) “ ad group with 101 click total and CTR with 2,65%.
On analysis of this campaign Istarske toplice intend to continue using Google Adwords. Recommendations include with more budget higher Avg CPC for ads that were showing below the 2nd place. Furthermore, it would be advised that they include the option to translate every page of their website into English language, especially the services which include foreign countries.
INDUSTRY COMPONENT
This section will discuss the success of the campaign, by referring to initial goals, strategies and operational details. It will assess the major adaptations that were implemented as well as summarising the key campaign results.
Campaign Over view
Below are our main goals along with examples of how they were achieved:
1. Attracting the younger population and other people looking for active and health
Campaign Overview
The Google Challenge took part over three weeks. Istarske toplice was the company chosen to be represented. The main goal of our campaign was to attract more Google search engine users to visit the current web site which offers all the information about services, including the prices and ability of booking. Our Google AdWords campaign should fulfill their objectives and spread their popularity in the neighboring countries.
These objectives were met through regular monitoring of the AdWords account, which involved creating and editing advert content and adjusting keywords and their bidding through various product based campaigns and location based ad groups.
Of $200 assigned we have spent $184,80 producing 581 click with a high percentage rate of new visitors. At the end of the campaign the Google search CTR is resulting with 1,09%. The average CPC was $0,32 and the average CPM was $3,46. The best results from 5 ad groups provided the “Promocija imena” ad group with 348 click total, and a CTR with 1,57% and “Promocija imena (Italija, Švicarska) “ ad group with 101 click total and CTR with 2,65%.
On analysis of this campaign Istarske toplice intend to continue using Google Adwords. Recommendations include with more budget higher Avg CPC for ads that were showing below the 2nd place. Furthermore, it would be advised that they include the option to translate every page of their website into English language, especially the services which include foreign countries.
INDUSTRY COMPONENT
This section will discuss the success of the campaign, by referring to initial goals, strategies and operational details. It will assess the major adaptations that were implemented as well as summarising the key campaign results.
Campaign Over view
Below are our main goals along with examples of how they were achieved:
1. Attracting the younger population and other people looking for active and health