Marketing Communication Plan
Bonnie Langedijk
120630
INTRODUCTION
Join them on their search for true love
Adam wants Eve, a television format that brings us back to the essence of finding true love. In the dating show Adam wants Eve singles meet each other naked on a deserted island. The couples have to manage to survive without any food, cell phones and clothes. If the match is a success, the trip continues in a luxurious resort where they get the chance to get to know each other fully dressed. The matches are made based on personality, background and preferences.
We see Adam wants Eve as a social experiment, that will tell us whether modern society has a negative or positive impact on our love life. Our goal is to position this program as a quality social experiment, and we did so by providing you with modern, high quality material to promote this program.
This press kit will provide you with information about Eyeworks as a company and our previous successes, a poster and flyer which can be used as promotional material, the slogan of Adam wants Eve and why this slogan fits this format perfectly, a concise piece of text which can be used for press releases and a draft for the website which will provide potential viewers, potential contestants and potential buyers with all information needed.
This show is something that has never been done before. It is an innovative, interesting and modern concept which goes beyond viewer’s imagination. Are you ready to air the most honest and back-to-basic dating show that reveals everything?
EYEWORKS PITCH
Eyeworks is a production company which develops, produces and distributes creative and innovative content. Eyeworks started as a Dutch company but now operates internationally on four continents and in over fifteen countries including the United States,
Germany, Brazil and Australia. In these countries Eyeworks produces TV programs for over 100 different channels, watched in over fifty countries worldwide.
Eyeworks
120630
INTRODUCTION
Join them on their search for true love
Adam wants Eve, a television format that brings us back to the essence of finding true love. In the dating show Adam wants Eve singles meet each other naked on a deserted island. The couples have to manage to survive without any food, cell phones and clothes. If the match is a success, the trip continues in a luxurious resort where they get the chance to get to know each other fully dressed. The matches are made based on personality, background and preferences.
We see Adam wants Eve as a social experiment, that will tell us whether modern society has a negative or positive impact on our love life. Our goal is to position this program as a quality social experiment, and we did so by providing you with modern, high quality material to promote this program.
This press kit will provide you with information about Eyeworks as a company and our previous successes, a poster and flyer which can be used as promotional material, the slogan of Adam wants Eve and why this slogan fits this format perfectly, a concise piece of text which can be used for press releases and a draft for the website which will provide potential viewers, potential contestants and potential buyers with all information needed.
This show is something that has never been done before. It is an innovative, interesting and modern concept which goes beyond viewer’s imagination. Are you ready to air the most honest and back-to-basic dating show that reveals everything?
EYEWORKS PITCH
Eyeworks is a production company which develops, produces and distributes creative and innovative content. Eyeworks started as a Dutch company but now operates internationally on four continents and in over fifteen countries including the United States,
Germany, Brazil and Australia. In these countries Eyeworks produces TV programs for over 100 different channels, watched in over fifty countries worldwide.
Eyeworks