Marketing for Children

REASON FOR AND IMPACT OF MARKETING TO CHILDREN

Student: Bea and Amy

Class: Eap2B

MARKETING CHILDREN OUTLINE

1. What is marketing to Children?
1.1 Def. marketing  business tools Price Product Place Promotion
1.1 Children as target / consumer AGE
1.2.1. 3-6 years old  Observation
1.2.2. 6-9 years old  requesting (make connection store and ads)
1.2.3. 9-12 years old  selecting with permission
1.2.4. 12-15 years old making independent purchases
1.2.5 .15-18 years old  go to the store alone Behavior (Conducts)
1.2.6. “Persistence” nagging
1.2.7. “Importance” nagging
2. How –Form of Marketing
2.1 Advertising
Magazines
TVs
Shops
Internet
2.1 Promotions Free – products
Games
Gift

3 Effects of Marketing on Children
3.1 Individual problems
3.2 Changing roles of the family
3.3 Globalization

4 Consequence

5 Regulation in Australia

5.1 Is target Children unconscious aim of advertising? Is it moral?
5.2 Advertising regulated in Australia

Marketing on Children The purpose of this report is to discover the level of financial benefit for companies whose focus is on child and adolescent market and how children's behavior is studied for finding new opportunities in this market, and to evaluate the impact on children and society
1. What is marketing for Children?
Kids are one important demographic part of the society to marketer, they have power about purchases. This is a potential market, Industry spending on advertising to children has experimented an increase the last decade from $100 million in 1990 to more than $2 billion in 2000 [1], and last dates about this market has gotten $86, 5 billion in 2009[2]. This marketing is