Marketing for Poppy
Marketing & Advertising Strategies Exercise 2 Chloe Choo Mathisha Mahawalage Leow Shu Min
Introduction of the Market The Wedding and Bridal industry in Singapore is currently growing and still thriving and believed to be a billion dollar industry. Many believe that it has not reached its fullest potential; from the rising demand of wedding couples wanting to make their special day more special than anyone else’s. These hopeless romantics go out to great lengths to create and tailor a wedding that stands out from the crowd with extravagant and personalised flourishes, and a zany element of two. As quickly as these trends of weddings are rising, a growing group of companies are attempting to cater and conceive every idea imaginable for a couple’s big day, and the couples are willing to shell out the big bucks to say “I Do” their way. In a sense, it is a business made in heaven.
Introduction of the Brand Poppy is a floral designer and leading party planner in Singapore that started in the year 2000. Over the years, Poppy has been expanding in all the ways she can like, doing dessert tables and catering to different occasions like birthday parties, company gatherings and special events. Apart from that, she also does customised bouquets and corsages and venue decorations for the wedding couples. She also has a wedding store that features small products that can be purchased over the website by the consumers. Poppy also offers services like event planning especially for weddings and wedding couples who go to them for that particular service gets a cheaper rate because of the associates and affiliates like catering vendors, venue and vehicle vendors. From planning party themes, personalising invitation cards, engaging entertainment or quartet performances to customising little gifts for your guests, Poppy caters to the every couple’s fancy.
Marketing & Advertising Strategies Exercise 2 Chloe Choo Mathisha Mahawalage Leow Shu Min
Analysis We broke down the
Introduction of the Market The Wedding and Bridal industry in Singapore is currently growing and still thriving and believed to be a billion dollar industry. Many believe that it has not reached its fullest potential; from the rising demand of wedding couples wanting to make their special day more special than anyone else’s. These hopeless romantics go out to great lengths to create and tailor a wedding that stands out from the crowd with extravagant and personalised flourishes, and a zany element of two. As quickly as these trends of weddings are rising, a growing group of companies are attempting to cater and conceive every idea imaginable for a couple’s big day, and the couples are willing to shell out the big bucks to say “I Do” their way. In a sense, it is a business made in heaven.
Introduction of the Brand Poppy is a floral designer and leading party planner in Singapore that started in the year 2000. Over the years, Poppy has been expanding in all the ways she can like, doing dessert tables and catering to different occasions like birthday parties, company gatherings and special events. Apart from that, she also does customised bouquets and corsages and venue decorations for the wedding couples. She also has a wedding store that features small products that can be purchased over the website by the consumers. Poppy also offers services like event planning especially for weddings and wedding couples who go to them for that particular service gets a cheaper rate because of the associates and affiliates like catering vendors, venue and vehicle vendors. From planning party themes, personalising invitation cards, engaging entertainment or quartet performances to customising little gifts for your guests, Poppy caters to the every couple’s fancy.
Marketing & Advertising Strategies Exercise 2 Chloe Choo Mathisha Mahawalage Leow Shu Min
Analysis We broke down the