Marketing Individual Assignment
HKU Space
Marketing Fundamentals
Individual Assignment 1
Name: Chui Wing Yin
Student No. 10554678
Date: 9/11/2012
1. Introduction I have chosen breakfast cereal KOKO KRUNCH as my product to analysis in this project as I like having this for my breakfast every morning. And this is one of my fast moving consumer goods that I recently bought .KOKO KRUNCH is a breakfast cereal which is imported by Nestle Hong Kong Limited and manufactured by CPW Philippines INC. It is a chocolate flavor breakfast cereals. The package of the KOKO KRUNCH is usually packed with a box, and there are mainly two sizes (Regular Size and Small Size) for consumer to choose. The price of KOKO KRUNCH is set at around $20 per box. (Regular Size).
2. Personal factors affecting purchase behavior 2.1 Lifestyle and occupation
It is my practice to eat breakfast every morning before everything started. I like to drink milk and usually I like to eat KOKO KRUNCH with milk in order to satisfy my needs. As I am still a full-time student. I need to have school lessons after the breakfast, so a delicious and nutritious meals in order to provide me enough energy to pay attention in class. KOKO KRUNCH is a good choice for me to fulfill my wants. And this is the reason behind for me to choose KOKO KRUNCH. 2.2 Economic situation
As I had mentioned above, I am still a full-time student. I have a part time job but with very limit amount of income to spend. So I would like to choose something which the price is affordable and reasonable. And the price of KOKO KRUNCH is not very expensive. There is always a promotion package (usually with two box of regular size KOKO KRUNCH and a box of soy bean milk)with a cheaper price and I usually buy 2 such packages in order to lower my spending on this. So I can say economic situation is also another main personal factor that affects me to choose to but KOKO KRUNCH as my breakfast meal. 2.3 Personality and taste
As for me, I really like eating chocolate and
Marketing Fundamentals
Individual Assignment 1
Name: Chui Wing Yin
Student No. 10554678
Date: 9/11/2012
1. Introduction I have chosen breakfast cereal KOKO KRUNCH as my product to analysis in this project as I like having this for my breakfast every morning. And this is one of my fast moving consumer goods that I recently bought .KOKO KRUNCH is a breakfast cereal which is imported by Nestle Hong Kong Limited and manufactured by CPW Philippines INC. It is a chocolate flavor breakfast cereals. The package of the KOKO KRUNCH is usually packed with a box, and there are mainly two sizes (Regular Size and Small Size) for consumer to choose. The price of KOKO KRUNCH is set at around $20 per box. (Regular Size).
2. Personal factors affecting purchase behavior 2.1 Lifestyle and occupation
It is my practice to eat breakfast every morning before everything started. I like to drink milk and usually I like to eat KOKO KRUNCH with milk in order to satisfy my needs. As I am still a full-time student. I need to have school lessons after the breakfast, so a delicious and nutritious meals in order to provide me enough energy to pay attention in class. KOKO KRUNCH is a good choice for me to fulfill my wants. And this is the reason behind for me to choose KOKO KRUNCH. 2.2 Economic situation
As I had mentioned above, I am still a full-time student. I have a part time job but with very limit amount of income to spend. So I would like to choose something which the price is affordable and reasonable. And the price of KOKO KRUNCH is not very expensive. There is always a promotion package (usually with two box of regular size KOKO KRUNCH and a box of soy bean milk)with a cheaper price and I usually buy 2 such packages in order to lower my spending on this. So I can say economic situation is also another main personal factor that affects me to choose to but KOKO KRUNCH as my breakfast meal. 2.3 Personality and taste
As for me, I really like eating chocolate and