Marketing Mix
ABOUT ITC GROUP
Incorporated on 24 August 1910 as the Imperial Tobacco Company of India Limited, the company's name was changed to ITC Limited in 1974. This company is rated among the 'World's Best Big Companies' by Forbes magazine. ITC ranks third on all major profit parameters among India's private sector corporations. ITC employs over 20,000 people at more than 60 locations across India. ITC is one of India's foremost private sector companies with a market capitalization of over US $ 13 billion and a turnover of US $ 3.5 billion.
ITC has a diversified presence in cigarettes, hotels, paperboards and specialty papers, packaging, agri-business, packaged foods and confectionery, branded apparel and greeting cards. ITC's agri-business is one of India's largest exporters of agricultural products. A wholly-owned subsidiary, ITC InfoTech India Limited, provides end-to-end IT solutions, including e-enabled services and business process outsourcing.
Since its establishment in 1992, ITC continues to show leadership, flexibility, and creativity in its business and community approaches. The company's growth record since it began production in late 1994 has been increasing steadily. As we begin the new century, ITC is at the heart of the Kingdom's fastest growing establishments. Its success stems from its business acumen, its pursuit of excellence, and its company family spirit.
History of Industry
The history of Jordan's cigarette industry is relatively young, with its beginnings in the early 1930s; National Tobacco Company (NTC) owned by British American Tobacco (BAT) was formed first, followed by Jordan Tobacco and Cigarette Company (JTC), a locally owned establishment. Both were small, using local and imported tobacco, with just the cigarette making and cigarette
Incorporated on 24 August 1910 as the Imperial Tobacco Company of India Limited, the company's name was changed to ITC Limited in 1974. This company is rated among the 'World's Best Big Companies' by Forbes magazine. ITC ranks third on all major profit parameters among India's private sector corporations. ITC employs over 20,000 people at more than 60 locations across India. ITC is one of India's foremost private sector companies with a market capitalization of over US $ 13 billion and a turnover of US $ 3.5 billion.
ITC has a diversified presence in cigarettes, hotels, paperboards and specialty papers, packaging, agri-business, packaged foods and confectionery, branded apparel and greeting cards. ITC's agri-business is one of India's largest exporters of agricultural products. A wholly-owned subsidiary, ITC InfoTech India Limited, provides end-to-end IT solutions, including e-enabled services and business process outsourcing.
Since its establishment in 1992, ITC continues to show leadership, flexibility, and creativity in its business and community approaches. The company's growth record since it began production in late 1994 has been increasing steadily. As we begin the new century, ITC is at the heart of the Kingdom's fastest growing establishments. Its success stems from its business acumen, its pursuit of excellence, and its company family spirit.
History of Industry
The history of Jordan's cigarette industry is relatively young, with its beginnings in the early 1930s; National Tobacco Company (NTC) owned by British American Tobacco (BAT) was formed first, followed by Jordan Tobacco and Cigarette Company (JTC), a locally owned establishment. Both were small, using local and imported tobacco, with just the cigarette making and cigarette