Marketing Mix Presentation
Marketing Mix
Presentation
By: Cornelia Solomon
Red Lobster
Red Lobster is a casual dining restaurant that specializes in freshly prepared seafood dishes.
4 P’s Marketing Mix Analysis
Over the last several years, consumers have become more concerned about their overall health. A healthier life is believe to be a direct correlation to diet. This trend has forced Red
Lobster to change their menu in order to meet consumers needs.
This presentation will outline our new strategy focusing on the 4 P’s marketing mix as we introduce our Light House Menu.
Product
Lighthouse menu
•In 2004, studies showed consumer were eating healthier and want restaurant to offer healthier choices.
•Red Lobster met this need by offering the
Light House Menu.
•All items on the light house menu contains fewer than 500 calories
15g of fat, 5g of saturated fat, 750 mg of sodium and 75g of carbohydrates. Healthier
Choices
Place
Red Lobster is the largest seafood casual
dining restaurant in the United States and
Canada with 63,000 employees.
The Light House Menu will be offered in each
of its 700 stores nationwide.
The Light House Menu will include nutritional
information alongside each entrée.
Price
Red Lobster is committed to providing quality
seafood entrees for every budget.
The Light House Menu prices will range from
$12 to $30 depending on the geographical location. $12.99
$14.49
$18.99
$29.99
Promotion
Our marketing team have developed several
ways to promote the Light House Menu .
Television Commercials
Email Ads
Discounted Coupons
Redlobster.com
Conclusion
This presentation outlined Red Lobster’s
marketing strategy to introduce the new Light
House menu. Consumers will have healthier choices that focuses on both nutrition and taste. If successful, we will further set ourselves apart from other casual dining restaurants and increase market shares.
Presentation
By: Cornelia Solomon
Red Lobster
Red Lobster is a casual dining restaurant that specializes in freshly prepared seafood dishes.
4 P’s Marketing Mix Analysis
Over the last several years, consumers have become more concerned about their overall health. A healthier life is believe to be a direct correlation to diet. This trend has forced Red
Lobster to change their menu in order to meet consumers needs.
This presentation will outline our new strategy focusing on the 4 P’s marketing mix as we introduce our Light House Menu.
Product
Lighthouse menu
•In 2004, studies showed consumer were eating healthier and want restaurant to offer healthier choices.
•Red Lobster met this need by offering the
Light House Menu.
•All items on the light house menu contains fewer than 500 calories
15g of fat, 5g of saturated fat, 750 mg of sodium and 75g of carbohydrates. Healthier
Choices
Place
Red Lobster is the largest seafood casual
dining restaurant in the United States and
Canada with 63,000 employees.
The Light House Menu will be offered in each
of its 700 stores nationwide.
The Light House Menu will include nutritional
information alongside each entrée.
Price
Red Lobster is committed to providing quality
seafood entrees for every budget.
The Light House Menu prices will range from
$12 to $30 depending on the geographical location. $12.99
$14.49
$18.99
$29.99
Promotion
Our marketing team have developed several
ways to promote the Light House Menu .
Television Commercials
Email Ads
Discounted Coupons
Redlobster.com
Conclusion
This presentation outlined Red Lobster’s
marketing strategy to introduce the new Light
House menu. Consumers will have healthier choices that focuses on both nutrition and taste. If successful, we will further set ourselves apart from other casual dining restaurants and increase market shares.